BURGERFUEL WORLDWIDE PRESS RELEASE
Wednesday 15th January, 2014
BurgerFuel Christchurch Breaks Opening Day Sales Record
BurgerFuel’s new store in Riccarton
A long awaited day for Christchurch burger addicts arrived this week, with BurgerFuel’s first Christchurch store opening
in the Bush Inn Centre, Riccarton. The store has set an opening day sales record for the brand in New Zealand, a
testament to the city’s enthusiasm for BurgerFuel’s famous gourmet burgers.
Christchurch based fans have actively campaigned to get the New Zealand gourmet burger chain to bring their famous
burgers to the city through social media and other channels. Some took their BurgerFuel addiction to the next level,
like Christchurch resident Mark Anderson who took to trafficking burgers home on the plane from Auckland so he could get
a BurgerFuel fix in his home town.
Mark comments “They’re the best burgers I’ve ever had. We use trips to Auckland as an excuse to get BurgerFuel - I bring
it back and have Bastard burgers for breakfast”.
Craig Notman, General Manager of BurgerFuel New Zealand commented, “The people of Christchurch have been especially
vocal in their wish for BurgerFuel to open in their town. We’re thrilled that we have brought our freshly built gourmet
burgers to the city”.
The store is being opened with local franchisees Stephan Schaefer and Malte Herzhoff. Malte comments, “We’ve been
working on BurgerFuel Christchurch for a long time and it is great to be open. Local excitement and anticipation around
the opening has been huge and setting the opening day record this week has given us even more confidence that BurgerFuel
will be a welcome addition to our Christchurch community”.
ENDS