Craggy Range joins Pead PR portfolio

Craggy Range joins Pead PR portfolio

Hawke’s Bay winery Craggy Range has appointed Auckland independent PR consultancy Pead PR to promote its range of premium single vineyard and internationally awarded wines, the winery and its award winning restaurant.

Pead PR managing director Deborah Pead says the agency’s mandate is to promote Craggy Range both at home and internationally.

“Our membership of the IPREX global alliance will play an important role in driving the international communications plan for this respected premium brand.”

Craggy Range marketing manager Sandi Boyden says “Deborah has added value to our business over the past six months in a strategic partner capacity. It is now great to onboard the wider Pead PR team, we look forward to working with them to continue the growth of the Craggy Range brand”.

Deborah Pead is delighted with the win. “It is an honour to welcome such an important and strong New Zealand brand to our client family.

“Craggy Range has a remarkable story to tell which anyone who has visited the Giants winery will testify. Our job will be to ensure those stories reach fine wine lovers both in NZ and throughout the world.”

ENDS

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