Scoop has an Ethical Paywall
First NZ bank with 100,000 'Likes'; Starship Donation
Media release
13 December
2013
ASB celebrates becoming the first bank in New Zealand to reach 100,000 Facebook ‘Likes’ with Starship donation
ASB is celebrating becoming the first bank in New Zealand to reach 100,000 Facebook ‘Likes’ with a special donation to the Starship Foundation as determined by its Facebook community.
“We are thrilled to become the first bank in New Zealand to reach 100,000 Facebook ‘Likes’,” says Simone McCallum, ASB’s Corporate Social & Community Strategist. “This is more than the total number of Facebook ‘Likes’ of the four other major New Zealand banks combined and is a milestone we wanted to celebrate with our Facebook community.”
“Today our special celebration Facebook post attracted 28,450 ‘Likes’ which we will be matching in dollars as a donation to the Starship Foundation as a way of saying thank you to our Facebook community.”
“ASB has been a Five Star sponsor of the Starship Foundation for more than twenty years and we are pleased to be able to share our online success with them to support the good work they do.”
ASB is New Zealand’s leading bank on social media and has delivered innovations on these platforms such as the ‘Like Loan’ campaign, Facebook Virtual Branch and the Google Street View tour inside ASB’s North Wharf headquarters. ASB is also the only bank in New Zealand to have a corporate blog and offer Facebook payments over mobile devices.
ASB’s Facebook and Twitter channels are manned seven days a week to provide service to this steadily growing community of customers.
ENDS
ASB Bank
Helping you get one step ahead.
In 1847, ASB opened as the Auckland Savings Bank with the pledge: 'to serve the community; to grow and to help Kiwis grow'. And that is very much what ASB is about today.
ASB is a leading provider of integrated financial services in New Zealand including retail, business and rural banking, funds management and insurance.
ASB strives to consistently provide its customers with outstanding service and innovative financial solutions. They're dedicated to providing simple financial products that allow their customers to bank with them how and when they want.
We all have our own ways to measure progress, and our own stories about the things that matter to us. Whatever way you choose to measure progress, and whatever your goals, ASB is there to help you get one step ahead.
Antarctica New Zealand: International Team Launch Second Attempt To Drill Deep For Antarctic Climate Clues
Vegetables New Zealand: Asparagus Season In Full Flight: Get It While You Still Can 
Bill Bennett: Download Weekly - How would NZ telecoms cope with another cyclone
NZ On Air: Firm Audience Favourites Lead NZ On Air Non-Fiction Funding
Insurance and Financial Services Ombudsman: Woman Gets $40k More After Disputing Insurer’s Decision
BNZ: A Quarter Of Older NZers Fear Going Online Due To Scam Concerns
