11 December 2013
ANZ backs red meat industry profit initiative
A new growth partnership, led by the Ministry for Primary Industries and including some of the biggest players in the
red meat industry, is a major step in the recovery of the sector, says the country’s largest rural banker.
ANZ said today that the Red Meat Profit Partnership – the newest programme to join MPI’s Primary Growth Partnership
(PGP) programme – will contribute to getting industry participants working together for the future of red meat.
"Red meat is an industry we should expect great things from, but isperforming well below its potential,” said Graham
Turley, ANZ’s Managing Director Commercial and Agri.
“One of the goals of this project will be to increase volume and certainty over the supply of livestock which will
support initiatives to increase our market opportunity.”
The seven-year programme aims to transform the sector by delivering better information and tools to support farm
business decision and increase profitability across the sector.
As the largest banker of the agricultural sector, ANZ undertakes dedicated red meat industry research and invests
heavily in improving management skills and development of best practices across the sector to support the new generation
of farmers.
As part of RMPP ‘go early’ arrangements ANZ has in recent weeks collaborated with Beef and Lamb New Zealand to include
sector farmers in the ANZ Privately Owned Business Barometer survey.
Farmers with good business management and who have adopted new technologies are already positive and profitable, and the
RMPP programme will help them capture a greater share of a significant opportunity, Mr Turley said.
“By working closer together, the sector can pool resources and knowledge. ANZ is delighted to be part of an initiative
that will help the red meat sector take advantage of rising demand for New Zealand beef and sheep meat, particularly in
the growth economies of Asia.”
“We’re looking forward to sharing market intelligence, insights and experience to the important work of the red meat
profit partnership over the next seven years, and making a positive contribution towards a secure and profitable future
for the sector, and the New Zealand economy.”
ENDS