NZ Direct Marketing Awards 2013 Finalists Announced

28 November 2013

NZ Direct Marketing Awards 2013 Finalists Announced

Who’s been feeling the love?

Marketers who are ‘In Love with Response’ were invited to submit their best response-driven marketing campaigns of the last 12 months into this year’s NZ Direct Marketing Awards and we’re delighted to announce the 2013 NZDM Award finalists.

With the wide range of industry and/or channel categories, the craft categories and popular Nexus awards categories, as well as the two individual awards: Direct Marketer of the Year and The Keith Norris Direct Marketing Organisation of the Year to choose from, there were plenty of options available for great work to be showcased. This resulted in an 18% increase in the number of entries overall and a very pleasing 14% increase in the number of unique entrants, including some first-timers.

“Now in their 28th year, the awards recognise work that exhibits excellence in insight-driven marketing projects and campaigns that connected with customers on an individual basis and generated outstanding results. They also allow the best and brightest new talent coming through the industry to be recognised by announcing the finalists for the New Zealand Post Student Marketer of the Year award,” said Sue McCarty, Chief Executive of the Marketing Association. This year, students had to prepare an integrated regionalised campaign that can be delivered in Auckland and Waikato, for the new YMCA Auckland programme ‘Family Memberships’.

“Achieving the standard set by the judges in order to be selected as a finalist is a huge achievement in itself, and congratulations to them all. Now like us, no doubt the finalists will be looking forward to awards night to see if their work has been recognised as an example of excellence in direct marketing for 2013” says Mrs McCarty.

The full list of finalists can be found below or by visiting www.nzdmawards.co.nz.

Winners will be unveiled at the Awards Night on Thursday 27 February 2014 at The Langham, Auckland.

Ticket bookings can be made online at www.nzdmawards.co.nz.

Industry and Channel Award Finalists:

Campaign Name Entrant Nominee
2015 & 2018 Auckland Volvo Ocean Race Barnes, Catmur and Friends Auckland Tourism Events and Economic Development
Acquisition Strategy - Dual Fuel Campaign .99 & Starcom Genesis Energy
Air New Zealand Gold Elite Experiences - Putting You in the Picture Air New Zealand
Air New Zealand Retail Segmentation DraftFCB Air New Zealand
ANZ Low Rate MasterCard Q3 Balance Transfer Campaign DraftFCB ANZ Bank New Zealand
ASB Like Loan Saatchi & Saatchi ASB Bank
Beyond the Wall Colenso BBDO/Proximity New Zealand Frucor Beverages Group
BNZ Platinum Rewards Conversion Campaign Loyalty New Zealand Bank of New Zealand
Boundary Road Brewery Cans vs Bottles Barnes, Catmur and Friends Boundary Road Brewery
Buy Online, Anytime, Anywhere (Car, Home & Contents Online) Twenty AA Insurance
Choice Rewards from Laminex New Zealand Laminex New Zealand
Emirates '33 Destinations' Federation Emirates Airlines
Epic - Bringing the Movie to Your Home Twenty AA Insurance
Farmers Club – Insight Driving Loyalty justONE Farmers Trading Company
Farmlands BIG 50 justONE Farmlands Co-operative Society
Farmlands Moodem justONE Farmlands Co-operative Society
Feel Tip Top Colenso BBDO/Proximity New Zealand Fonterra Brands (Tip Top)
Flash Driving Game Clemenger BBDO New Zealand Transport Agency
Fly Buys Flats Wheel of Misfortune Loyalty New Zealand
Forest & Bird Standing Up for the RMA Pareto Fundraising Forest & Bird
Friends with Benefits ROLFE BP Oil New Zealand
From Us to You - July Appeal Twenty Heart Foundation
Fuji Xerox Wide War One Republik Communications Fuji Xerox New Zealand
Genesis Energy's Winback Programme - Speed Matters justONE Genesis Energy
Highly Targeted Outdoor Media iSite Media
Honesty Box - Are Kiwis Really Honest? Barnes, Catmur and Friends Boundary Road Brewery
Kordia IT Superhero Chemistry Interaction Kordia New Zealand
Let's Talk Crap! MAD Ideas Far North District Council
Life in Perfect Balance - 3 Series Touring Launch Twenty BMW Group New Zealand
Make You Happy justONE Genesis Energy
Making DIY Easy As DraftFCB Mitre 10 (New Zealand)
Massey University Maori and Pasifika Campaign Massey University
Massey University Summer School Campaign Massey University
Mercury Energy - Good Energy Monitor (GEM) Chemistry Interaction Mercury Energy
Mercury Stars for Starship Campaign Chemistry Interaction Mercury Energy
My Meter App - Launch justONE Genesis Energy
need2know.org.nz IAG
New Season Fashion Launch - Replacing a Mass Blast With Precision Targeting justONE Farmers Trading Company
New Season, New Approach justONE Farmers Trading Company
New World National Quad Points Christmas Night Loyalty New Zealand Foodstuffs New Zealand
New World Wine Awards 2012 Loyalty New Zealand Foodstuffs New Zealand
New Zealand Post Global Logistics - Launch from Nowhere Clemenger BBDO New Zealand Post Global Logistics
Oxfam Vanuatu Training Centres Appeal Pareto Fundraising Oxfam New Zealand
Q Card - 40 Days Federation Fisher & Paykel Finance
Q Card 3+1 Federation Fisher & Paykel Finance
Red Puppy Appeal 2013 to Super Lapsed Federation Royal New Zealand Foundation of the Blind
St John Northern Benny Appeal Pareto Fundraising St John Northern Region
Symphony Customer Engagement Programme Unity ID Westpac New Zealand
Tech in a Sec RAPP Telecom New Zealand
The Bear Essentials of Safety True Air New Zealand
The Smart Phone Line Colenso BBDO/Proximity New Zealand Samsung
Toyota 86 RC - Make Your Own Fun Proximity Wellington Toyota New Zealand
Trial by Timeline Colenso BBDO/Proximity New Zealand Amnesty International
UniQuest University of Auckland
V Robbers Colenso BBDO/Proximity New Zealand Frucor Beverages Group
"What's My Number" 2013 Winter Campaign DraftFCB Electricity Authority
Z CVP Change Loyalty New Zealand Z Energy
Z Newbies Trial Loyalty New Zealand Z Energy

Nexus Awards Finalists:

Campaign Name Entrant Nominee
An Insights Driven Approach to New Season Fashion Launch justONE Farmers Trading Company
ANZ FutureWise - Helping Members Make the Most of KiwiSaver DraftFCB ANZ Investment
Beyond the Wall Colenso BBDO/Proximity New Zealand Frucor Beverages Group
BNZ Customer Lifecycle Management Strategy Bank of New Zealand
Friends with Benefits ROLFE BP Oil New Zealand
Genesis Energy's Winback Programme - Speed Matters justONE Genesis Energy
Highly Targeted Outdoor Media iSite Media
More For You - Customer Contact and Sales Engagement Programme DraftFCB ANZ Bank New Zealand
New World Wine Awards 2012 Loyalty New Zealand Foodstuffs New Zealand
Next Best Product Bank of New Zealand
Nudge: Finding a Brand's REAL Influencers Young & Shand
Q Card - 40 Days Federation Fisher & Paykel Finance
Symphony Customer Engagement Programme Unity ID Westpac New Zealand
The Smart Phone Line Colenso BBDO/Proximity New Zealand Samsung
Trial by Timeline Colenso BBDO/Proximity New Zealand Amnesty International

Craft Awards Finalists:

Campaign Name Entrant Nominee
Acquisition Strategy - Dual Fuel Campaign .99 and Starcom Genesis Energy
ASB Like Loan Saatchi & Saatchi ASB Bank
Beyond the Wall Colenso BBDO/Proximity New Zealand Frucor Beverages Group
BNZ Platinum Rewards Conversion Campaign Loyalty New Zealand Bank of New Zealand
Feel Tip Top Colenso BBDO/Proximity New Zealand Fonterra Brands (Tip Top)
Flash Driving Game Clemenger BBDO New Zealand Transport Agency
Friends with Benefits ROLFE BP Oil New Zealand
Fuji Xerox Wide War One Republik Communications Fuji Xerox New Zealand
Honesty Box - Are Kiwis Really Honest? Barnes, Catmur and Friends Boundary Road Brewery
Kordia IT Superhero Chemistry Interaction Kordia New Zealand
Making DIY Easy As DraftFCB Mitre 10 (New Zealand)
Mercury Stars for Starship Campaign Chemistry Interaction Mercury Energy
need2know.org.nz IAG
New Season Launch - Getting Smarter with Data justONE Farmers Trading Company
New World National Quad Points Christmas Night Loyalty New Zealand Foodstuffs New Zealand
New World Wine Awards 2012 Loyalty New Zealand Foodstuffs New Zealand
Q Card - 40 Days Federation Fisher & Paykel Finance
Symphony Customer Engagement Programme Unity ID Westpac New Zealand
The Smart Phone Line Colenso BBDO/Proximity New Zealand Samsung
Trial by Timeline Colenso BBDO/Proximity New Zealand Amnesty International
V Robbers Colenso BBDO/Proximity New Zealand Frucor Beverages Group

Special Award Finalists:

Category Finalist Finalist Company
Direct Marketer of the Year Fiona Stewart BP Oil New Zealand
The Keith Norris Direct Marketing Organisation of the Year ANZ Bank New Zealand
The Keith Norris Direct Marketing Organisation of the Year Farmers Trading Company

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