Philips and Jamie Oliver kitchen tools hit the NZ market

Philips and Jamie Oliver kitchen tools hit the NZ market

Auckland, 28 November, 2013 – A partnership between Jamie Oliver and Philips has produced a unique new range of kitchen tools – Jamie’s Tools by Philips | Jamie Oliver – that reflects the world-famous chef’s passion for simplicity, value for money and flavour in his cooking as well as Philips’ hallmark precision and quality. The Philips Jamie Oliver Hand Blender, Blender and Food Processor are now available in New Zealand.

Jamie Oliver was integrally involved in the design of the products, and put a particular emphasis on ensuring they are reliable and easy to use but also effective and beautifully designed.

He explains: “For me it’s about encouraging more people to enjoy cooking and to feel as comfortable and confident as possible using this kit. And, ultimately I designed a range that I would be genuinely happy to have and use in my own kitchen.

“Every tool has a splash of lovely cornflower blue, the colour I chose to match the clean retro shapes we’ve used. This stuff is meant to be shown-off, not hidden away in cupboards. They are really easy to use and I can’t wait for people to try them as I truly believe they will help busy families enjoy getting fresh food on the table every day,” says Jamie.

Many New Zealanders may already recognise the range having watched Jamie use them to whip up his simple but delicious meals on Jamie Oliver’s 15 Minute Meals.

“Jamie’s legion of Kiwi fans can now replicate recipes from the television show, and recipe book of the same name, exactly the way Jamie makes them,” says Nick Perry, Marketing Manager, Philips Consumer Lifestyle New Zealand.

The Philips Jamie Oliver Hand Blender has an ultra-sharp titanium coated blade and innovative ProMix technology, which ensures smooth blending. The handheld appliance can be used directly in a bowl, saucepan, pot or a deep roasting tray to create anything from salad dressings to soups to gravy.

The Philips Jamie Oliver Blender has innovative ProBlend 5 technology with ultra-sharp, long lasting, titanium coated five star blades, which creates a smooth blend. Reflecting Jamie’s passion for simple but effective kitchen tools, the Blender has two speeds, fast and slow as well as a pulse function.

The Philips Jamie Oliver Food Processor comes with a variety of accessories including a citrus press for fresh orange juice, a tool to knead dough, a metal double balloon beater for egg whites and cream, and an innovative, serrated knife developed especially to prepare healthy frozen desserts. It is powered by a 1000w motor and has a 3.4 litre bowl enabling it to process a large amount of food in one go.

Each appliance comes with a set of exclusive recipes from Jamie to help you prepare a range of easy, fresh dishes, and all the kitchen tools are dishwasher-safe for quick and easy clean-ups.

Jamie’s Tools by Philips | Jamie Oliver are now available at Farmers, Noel Leeming and Harvey Norman.

For more information about Jamie’s Tools by Philips | Jamie Oliver, visit www.philips.co.nz

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Appendix: Jamie’s Tools by Philips | Jamie Oliver

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