18 November 2013
Auckland airport bridge becomes innovative stairway to SUV Heaven
There’s no missing the all-new model BMW X5 being released this month that appears to be climbing the pedestrian bridge
at Auckland Airport’s business car park.
The innovative build is part of BMW’s OOH campaign to retain the brand’s number-one position in the premium SUV market
by injecting excitement and desirability in to the minds of the business traveller.
The campaign features a life size cut out of the new BMW X5 mounted onto the passenger bridge with internal and external
bridge wraps to create a media first at Auckland airport.
oOh! New Zealand General Manager, Cameron Taylor, said Auckland airport’s domestic travellers typically fit the profile
of a SUV buyer.
“In order to stand-out in a competitive market we made it possible for BMW to feature its new X5 model by combining the
installation of a life size X5 cut out with passenger bridge wraps impacting the business car park. All of which has
never been done before.
“This eye-catching placement creates cut-through with business travellers while building mass awareness,” Mr Taylor
said.
In another Auckland Airport media first, oOh! has created a long term Nissan showcase on the roundabout at the domestic
terminal where the car manufacturer can display its cars.
The roundabout showcase is a new media site, and is currently home to the latest Nissan Pathfinder that’s being seen by
around 60,000 people a day.
“These sites enable the BMW and Nissan brands to dominate a passenger’s airport journey, and expose them to more
potential buyers than anywhere else in New Zealand.
Auckland domestic airport has the highest foot traffic in New Zealand, boasting nearly seven million domestic travellers
each year, which represents a 10 percent increase on the previous 12 months.
“This is another example of how we are able to actively seek out new ways to help advertisers cut-through and create an
impact with the affluent and growing Auckland Airport audience,” Mr Taylor said.
oOh! has a special production team in-house to transform innovative ideas into reality.
*Source: http://www.aucklandairport.co.nz/Corporate/NewsAndMedia/Publications/Monthly-Traffic-Reports.aspx
About oOh! oOh! specialises in providing clients with creative media solutions to connect with more consumers while they are away
from home. We do this through our diverse product offerings across retail, airport, and universities throughout New
Zealand
ENDS