Wanaka wins Gigatown Instagram Home Office Competition

Published: Wed 20 Nov 2013 12:25 PM
Wanaka wins Gigatown Instagram Home Office Competition
Wanaka has won the first Gigatown promotional competition, scoring itself an additional 10,000 points in the race to become Gigatown.
Masterton has come in second place earning an additional 7,000 points and Oamaru has come in third place earning a bonus 5,000.
Chorus General Manger Marketing and Sales, Vic Crone says the Instagram Home Office competition – the first of a series of promotions scheduled throughout the duration of the campaign - has generated some great online community engagement around the potential of ultra-fast broadband (UFB) to change the way New Zealanders work.
“The competition showed there is real demand for more flexibility to work from home, which is interesting as research shows employees who work at home one to three days a week are more productive than those that do little or no teleworking,” says Vic Crone.
“We are delighted that hundreds of New Zealanders took to Instagram over the weekend to discuss the benefits of connected teleworking, and to share pictures of their home offices.”
Since launching on Labour Day this year, Chorus’s Gigatown competition has attracted a remarkable level of engagement from a range of New Zealand communities determined to win a subsidised 1gbps internet connection - the fastest in the southern hemisphere.
To date the Gigatown website has attracted more than 60,000 unique visitors, and the campaign’s email supporters club has gained more than 10,000 members.
Currently there are 19 official community Facebook pages dedicated to local campaigns, collectively they have attracted more than 20,000 Facebook likes.
Vic Crone says this level of engagement is showing no signs of slowing down, with approximately 60% of New Zealanders saying that they will either get involved or are already involved in their community’s Gigatown campaign.
“We are blown away by the levels of engagement we’ve seen so far and put this down to the amazing dedication of local councils and community volunteers who are driving superb community engagement at a local level,” says Vic Crone.
“What has been most rewarding has been the feedback we’ve received from Gigatown community leaders who have said this competition has brought together businesses, councils, entrepreneurs and communities using new technologies in ways they’ve never experienced before.”
“This spirit of collaboration and innovation is what lies at the heart of the Gigatown competition.”

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