Food Feedback Mobile App Aims to Build Supportive Community

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Food Feedback Mobile App Aims to Build Supportive Community, Improve Culinary Skills and Diet

New App Uses Photos to Document Food Choices, Provide Culinary Inspiration and Encourage Conversation and Sharing

SAN FRANCISCO – Nov 19, 2013 – Designed to create dialogue between people to encourage healthy eating and culinary creativity, Food Feedback’s mobile app is now on the iTunes App Store for free through the end of the year. With Food Feedback, users photograph what is on their plate and share it with family, friends, or crowd-sourced coaches they have selected, offering the opportunity for instant dialogue – whether it’s feedback on something they’ve made, a dish they’re eating out, encouragement or advice.

Inspired by the 11kg Food Feedback founder Denise Duffy lost as a result of taking photos of what she ate and sharing them with her personal trainer, Food Feedback was designed as a way to create opportunities for connection around the food we consume. “Whether it’s beautiful meals users prepare on their own, or what they eat out in restaurants, taking and sharing photos creates a photo journal, and can provide motivation, inspiration and encourage healthy choices,” said Duffy.

Kiwi and joint founder Melissa Cameron said “The app matches you with crowd-sourced coaches based on your goals and communication style, or you can search for specific people to share with. Taking photos of and sharing your food choices with others offers evidence of what and how much you are consuming, and a sense of community and feedback that hasn’t been available in the same way before.”

Food Feedback takes advantage of something people are already used to doing with their smart phones – taking pictures. The concept for the app is based on the idea that people may slow down and think about what they’re eating if they share photos of their meals with a coach of their choosing for recommendations or positive reinforcement. The goal is to ultimately change eating habits over time by encouraging consumption of quality, colorful, nutritious foods.

Foodies who are inspired by artfully crafted dishes can use Food Feedback to stay connected with like-minded people, sharing photos of their creations or those of restaurants they’ve visited. For personal trainers, dieticians and other health professionals, Food Feedback can be a tool to connect on a personal level with clients in an effort to improve performance results.

An in-app purchase of Food Feedback’s Tracker for an additional NZ$4.19 integrates the ability to keep track of the user’s weight, pairing it alongside images of meals consumed between weigh-ins. This feature allows the user to correlate weight fluctuations based on the visual history of their food choices.

The app is currently only available for iPhone, but will be available soon on Android. For more information about the app or to be notified when the Android version is available, visit www.FoodFeedback.com.

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