STAAH.COM certified as a TripConnect PREMIUM Partner

STAAH.COM is officially certified by TripAdvisor as a TripConnect PREMIUM Partner

STAAH.COM has been announced as TripConnect Premium partner for TripAdvisor’s new platform.

TripConnect is a powerful new way for hotels, motels and B&Bs to generate incremental bookings by participating in Hotel Price Comparison and self-managing their online advertising campaigns using TripConnect’s unique bid management platform.

Certified booking engines will provide the accommodation’s real time availability and online booking capability to make this possible.

With the launch of TripConnect, accommodation clients will be able to bid for TripAdvisor meta search traffic, participate in automated review collection and track return on investment for their campaigns.

STAAH.COM, a fast growing channel management and booking engine solution, enables effective inventory and rate management, which optimizes online visibility.

Each month, more than 260 million unique users visit TripAdvisor to plan travel.

TripConnect is a self-service platform that is easy and seamless to use. Independent hotels, motels and B&Bs that subscribe to TripAdvisor Business Listings can simply place a bid that reflects their budget. They can bid for a favourable position in the Hotel Price Comparison rankings by choosing how much they wish to pay per click.

TripConnect is a cost-per-click solution, which means that participating hoteliers only pay when a traveller clicks through to their website, or more specifically, to their website’s reservation page. This is likely to increase the number of ‘click-throughs’ to the property and therefore likely to increase bookings. This simple user interface was designed to save property owners time in their marketing efforts. It also provides a better user experience for travellers.

In order to participate, hotel, motel and B&B owners must have a valid Business Listing with TripAdvisor and work with an Internet booking engine that partners with TripAdvisor in providing TripConnect.

As a Premium Partner to TripConnect, STAAH.com recognises the platform as a unique and powerful tool.

STAAH.com’s Technical Director, Gavin Jeddo said, “This is a significant milestone and an opportunity we wanted to ensure our clients could take advantage of.”

“Jo Bransgrove, Gables Lakefront Motel, a four and a half star property in Taupo, New Zealand was quick to take up TripConnect, recognising TripAdvisor as a key referral for business and Umaid Bahwan Heritage House Hotel, a four and a half star property in India has taken advantage of the new TripConnect service,” Jeddo said.

“STAAH acts as the booking engine for a number of hotels, motels and B&B’s. When an accommodation providers chooses to participate in TripConnect, the official site rates will be sourced directly from STAAH in real time,” he added.

“TripConnect certification opens up new opportunities for our Internet booking engine partners,” said Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions. “When the platform launches, accommodation owners of all sizes can benefit from TripAdvisor’s Hotel Price Comparison via certified Internet booking engines. TripConnect will be a new, very efficient way for hoteliers to generate incremental business via their Internet booking engine.”
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