The Coffee Club Unveils New Menu

Media Release

Date: Wednesday 6 November

The Coffee Club Unveils New Menu: Lighter Options And Sociable Sharing Plates Mean More Choice for Hungry Kiwis

From this week, New Zealanders will have even more dining options, whether they are after breakfast, lunch, dinner or something in-between. The Coffee Club New Zealand, one of the country’s largest and fastest growing café brands, is unveiling a brand new menu, complete with lighter options and sharing plates.

One key change is the lighter breakfast menu, with the introduction of Bircher Muesli, Seasonal Fruit Salad and the Light Start Breakfast for health conscious Kiwis.

“We will always have our famous all day breakfast but we wanted to add to our morning offering so we could cater for a wider range of preferences,” explains Andy Lucas, director of The Coffee Club New Zealand. “What people want and need for breakfast changes throughout the week. People eating before work or those who are heading to The Coffee Club for a breakfast meeting might be after something lighter but at the weekend they are often happy to indulge a bit more.”

Other waistline friendly additions to the daytime menu include the Roasted Beetroot, Feta and Candied Walnut Salad and the pick-your-own-ingredients Omelette Bar.

“New Zealanders are becoming much more conscious of what they are eating, the quality of the food and where it's from,” says Andy. “We want to ensure that anyone can have an enjoyable meal at The Coffee Club, whether they want something light and healthy, or they want to treat themselves. We will also continue to support responsible local New Zealand suppliers, such as Henergy (SPCA certified cage-free eggs), DE Coffee Roasters (UTZ Certified sustainable coffee beans) and Huhtamaki (FSC Controlled Wood certified takeaway coffee cups).”

As well as catering to a broader breakfast crowd, The Coffee Club is also inviting groups to consider The Coffee Club as their new dinner hangout. The Coffee Club has created a new after 5pm menu to be offered at all cafe bar restaurants. The after 5pm menu consists of tasting platters for up to four people, and “gastro-meal” selections such as Chicken Breast & Haloumi Skewers and Portuguese-style Chicken.

“When it comes to catching up with friends or enjoying a night out, more people are looking for ‘share options’ rather than just main meals,” says Brad Jacobs, joint director of The Coffee Club New Zealand. “Share options give people the chance to sample new things and enjoy with friends. It's the perfect addition to our after 5pm menu particularly for friends catching up after work or before going to a movie.”

Diners will be able to enjoy the menu options in an even more comfortable environment, as The Coffee Club continues to roll out its new look stores. The stores are being overhauled with more modern interiors, fittings and display signs. They will boast textured walls made from brickwork, modernised cabinets, easier to read menu boards, re-designed table menus and a variety of seating options to accommodate solo diners to big groups. Five of the new look cafes have opened, in Avondale, Meadowlands, Wyndham Street and High Street in Auckland and Constellation Drive, on the North Shore of Auckland. Refurbishments of high performing cafes have commenced already with cafes at Sylvia Park, Auckland and The Base, Hamilton both now completed.

To round out its store re-design and menu overhaul, The Coffee Club is promising better value, service and convenience when customers step into its renovated stores. Andy says that despite rolling out what seems to be fancier offerings and a more premium dining setting, The Coffee Club has not budged from its core proposition: Good value meals.

“The Coffee Club has always been known for good value meals and we want to ensure that remains. Our focus in on ensuring great quality at a price which reflects great value,” says Brad. “If anything, The Coffee Club is out to deliver more value to its diners. We have reinvigorated our whole in-store experience and that includes training all our staff in the best customer service possible.”

The Coffee Club stores can be found throughout the North and South Islands.

For more information on The Coffee Club, including a full list of stores, visit www.thecoffeeclub.co.nz.

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