Ahem! Chesty cough kit takes top marketing award

October 25, 2013

Ahem! Chesty cough kit takes top marketing award

An educational kit for Mucinex Chesty caplets that helps pharmacy staff explain the benefits of this new category of over-the-counter cough control medicine to consumers won the Supreme Award in the New Zealand Self Medication Industry Association (SMI) awards announced last night at the SMI conference dinner at SkyCity in Auckland.

Androulla Kotrotsos of PharmacyBrands and Suzanne Yee of Reckitt Benckiser won the Supreme Award for their joint entry which judges described as “a clever, well-thought-out campaign”. The pair had earlier won the category award for Best Healthcare Professional Campaign for the same product. Runner-up in the same category was Tom Mayson of Bayer Consumer Healthcare for his Losec marketing campaign.

“These awards, sponsored by content marketing and advertising agency BrandWorld, are an opportunity to recognise excellence in marketing and promotion within the OTC medicines industry,” explains SMI executive director, Tim Roper.

The Best Launch or Relaunch Campaign award was won by Cici Ji of Reckitt Benckiser for Mucinex Double-Strength. Karen Gerard of Johnson & Johnson was runner-up in this category for Codral Relief.

The award for Best Integrated Marketing Campaign was won by Wai-Yong Seet of Douglas Pharmaceuticals for Healthfix. Runner-up in this category was Cici Ji of Reckitt Benckiser for Mucinex Double-Strength. Pim Bolyn of Reckitt Benckiser won Best Self-Care Campaign award for Nurofen for Children and Cici Ji of Reckitt Benckiser was runner-up with her Strepsils ‘TINS’ Promotion.

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