NZ Company using global strategic alliance for international business growth
Strategic alliances are becoming increasingly important for international business success. One such cooperation in the
translation and localisation industry is the Global Communications Business Group (GCBG), which is about to hold its AGM
in Wellington. Host for the event is NZTC International, a Wellington-based translation company and a founder member of
GCBG.
While New Zealand may seem an unlikely location for a company specialising in language services, NZTC International is a
real Kiwi and a local Wellington success story. From its beginnings almost 30 years ago, as a business launched by four
local Wellington translators, NZTC has expanded into a truly global service provider with over 30 employees, a presence
in Auckland, Christchurch, Sydney and a network of professional translators around the globe. NZTC is an export award
winner, receiving the Services Exporter Award for Wellington in 2007. Domestically, NZTC is the principle translator for
many NZ businesses and government departments.
NZTC has exploited the advantages of instantaneous electronic communication, originally delivering translations to
clients in Europe, the US and elsewhere via modem and fax, but nowadays almost exclusively via the internet. New
Zealand's geographical location and time zone also makes it ideally placed to provide after-hours and overnight services
to clients in other regions. This unique selling point has helped to drive steady growth internationally.
GCBG represents a further step in the company's development. The group is an alliance of five leading translation
providers from the UK, Germany, Singapore, South Korea and New Zealand. Its objectives are to achieve economies of scale
by harnessing the members' combined resources and skills, to deliver integrated and efficient multilingual business
solutions to a variety of international markets.
GCBG can leverage a combined workforce of more than 100 permanent staff, allowing it to compete more effectively in
today's global marketplace. With offices in different time zones, including Asia, Australasia and Europe, it offers the
advantages of fast turnaround times, an in-depth knowledge of local markets, use of the latest technologies and the
highest quality standards. Successes to date have included securing a long-term contract worth several million dollars
with a large global mining services company. The upcoming AGM in Wellington will explore ways to build on these
achievements.
ENDS