17 October 2013
Media release for immediate use
Actor Promotion and Temp HR Agency Launches in Australia
A unique temp HR agency for actors is set to launch across the ditch in Australia after just two successful years in New
Zealand.
ActionActors has more than 300 professional actors on their books. The actors are often called upon for their unique
skill sets which can involve client requests as varied as establishing flash mobs, training corporate employees with
role play in the workplace and promotional work in addition to a variety of temp work.
Having launched the company at the time of the Rugby World Cup, ActionActors enjoyed a kick start to the business and
this year is on track for 35 percent growth in revenue over the same period last year.
"The billings increase is reflective of our ability to develop repeat business – our clients are very quick to
appreciate the added value the actors deliver" says co-founder Anthony Hurst in reference to the business growth. Fellow
co-founder Bruce Hopkins says like the New Zealand experience, expectations are the workforce will be an attractive
option for Australian businesses seeking talented temp workers or skilled promoters.
Hopkins has been a performer for more than 30 years with a career spanning Limbs Dance Company and acting a lead support
role in two of Peter Jacksons Lord of the Rings movies, and knows what it's like to have to bridge the finances between
acting jobs.
"What's unique about our database is that it is comprised solely of professional actors with excellent communication and
role play skills. We can offer services for promotional activity or onsite demos, corporate training and role play,
telesales marketing and retail like no other agency," he says. "Because so many actors need to take on other work to pay
their bills, our personnel can also cover a broad range of work – from gardening to management.”
"For 95% of actors, non-acting work accounts for most of their income so it is essential as they pursue their dreams of
making a living from their acting and performing career. Even successful actors supplement their income from
appearances, endorsements and product sales so it doesn't stop once an actor hits the big time."
ActionActors has personnel throughout the main cities in NZ and anticipate most of their Australian personnel to be
based in Sydney and Melbourne.
ENDS
ActionActors is a promotional and contract HR service dedicated to finding non acting work for actors. The service is
not a talent agency and works with agents to provide complimentary work for their actors.
http://www.actionactors.co.nz Website: http://www.actionactors.com.au