INDEPENDENT NEWS

The Radio Network Grows Audience at Mediaworks Expense

Published: Fri 4 Oct 2013 04:32 PM
The Radio Network Grows Audience at Mediaworks Expense
4 October 2013 - Chief Executive of the Radio Network (TRN), Jane Hastings, says the latest TNS New Zealand Commercial Survey 2/2013 results released today show TRN has grown its overall audience across New Zealand at the expense of Mediaworks who have haemorrhaged 63,500 listeners*.
“Again we are number one nationwide in talk, music and sport+ continuing to dominate the household shopper audience, business decision makers and those with money to spend – the income earners*. Today’s advertisers are more targeted and demanding audiences that deliver results and this this is where TRN dominates.”
Hastings says Newstalk ZB’s dominance continues in talk but the most rewarding result is Radio Sport.
“Radio Sport is now the number two talk station* in New Zealand with more listeners than Radio Live.”
Hastings says Hauraki is tracking as expected increasing its share year on year, 25-44 males in Auckland+
“This is the audience we have been targeting with the new Hauraki. The station lost listeners in the 55-74 year old male* demographic which is to plan.
“On the flipside if you want to talk to females in New Zealand we dominate there with ZM number one in the country in all female segments from 18-54+. More importantly ZM takes first place nationwide over the Edge with the largest audience 25-44*.”
Another highlight for this survey period for Hastings has been Flava.
“This is the station if you want to talk to youth in Auckland ahead of stations like The Rock++. Flava has increased their audience by 42 per cent nationally* resulting in the largest increase in audience of any station in the country.”
GENERAL HIGHTLIGHTS
- Newstalk ZB is the number one radio station in New Zealand and the number one talk station+. The Mike Hosking ASB Breakfast is the number one breakfast show in Auckland and Christchurch and the most listened to breakfast show nationwide+. They have more than double the share of any other station in the 30+ Breakfast audience with solid growth in 25-44+.
- Flava has the largest youth audience in Auckland++. It has the largest increase in audience of any station across the market*.
- Radio Sport moves to number two talk station* in New Zealand with more listeners than Radio Live.
- Classic Hits dominates its competitors - More FM nationally+* and beats the Breeze in the 25-54 audience*.
- ZM takes the number one spot in the 25-44 audience for breakfast* dominating females in all segments between 18-54+.
- Coast retains its number one music station title in New Zealand+ and retained the number one spot in Auckland 40-64+.
- Radio Hauraki continued to grow in its key demographic of 25-44 males in Auckland*. Hauraki grew its 25-54 male share in Auckland year on year 1.8 to 4.3+, the Rock dropped from 11.7 to 7.2+. In Wellington Hauraki had significant increases.
ENDS

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