Mediaworks Cleans up in Radio Survey

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Friday 4 October, 2013

MEDIAWORKS CLEANS UP IN RADIO SURVEY: #1 IN KEY DEMOS ACROSS ALL MARKETS

MediaWorks Radio has increased its dominance of the national radio market, and remains the #1 network in every market in the 18-34, 25-44 and 25-54 demographics.*

The results are part of the latest radio survey, released today by TNS New Zealand, which shows MediaWorks Radio brands have 52.1% share of listening among 18-54 year-olds, compared with 33.3% for The Radio Network.#

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The result is driven by exceptional results across the country with major wins for music brands and talk radio, including:

* The Edge remains the #1 radio station with 428,600 listeners tuning in each week.^

* The Rock is the #1 station for Males. Jono Pryor and Robert Taylor have taken the crown as the #1 Drive show,** with The Rock’s Morning Rumble Breakfast show #1 for the music brands. ##

* RadioLIVE has increased its listeners by 14% nationwide in the target 40-64 demographic,^^ and seen 38% growth in Auckland,*** including an 141% increase for Duncan Garner’s Drive show.

* The Breeze is the #1 Station Nationwide in their target market of Females aged 35-59,### and is the #1 station in Wellington (All 10+),**** with Steve Joll and Kath Bier’s Breakfast show also #1.

* MoreFM continues to dominate the Christchurch market as the station with the most listeners,#### with Simon Barnett and Gary McCormick again having the #1 music Breakfast show.^^^^

* The Sound remains the #1 Station Nationwide in their target market of 40-59 Males.

Belinda Mulgrew, CEO MediaWorks Radio, says:

“This is a truly exceptional result across the network.

“I’m incredibly proud of these numbers - they are the best possible reward for the hard work of our enormously talented teams around the country.

“To dominate the commercial demographics so convincingly is a fantastic result and will enable us to deliver even better solutions to our clients and partners.”

- ends -

* TNS New Zealand Commercial National Survey 2/2013, Station Share (%) 18-34, Mon-Sun, 12mn-12mn, Station Share (%) 25-44, Mon-Sun, 12mn-12mn, Station Share (%) 25-54, Mon-Sun, 12mn-12mn,
# TNS New Zealand Commercial National Survey, Station Share (%), 18-54, Mon-Sun 6.00am-12mn
^ TNS New Zealand Commercial National Survey 2/2013, Cumulative Audience (000s), All 10+ Mon-Sun, 12mn-12mn
TNS New Zealand Commercial National Survey 2/2013, Station Share (%) Males 10+, Mon-Sun, 12mn-12mn
** TNS New Zealand Commercial National Survey 2/2013, Station Share (%) All 10+ Mon-Fri 4pm-6pm
## TNS New Zealand Commercial National Survey 2/2013, Station Share (%) All 10+ Mon-Fri 6am-9am
^^ TNS New Zealand Commercial National Survey 2/2013, Cumulative Audience (000s), 40-64, Mon-Sun, 12mn-12mn
*** TNS New Zealand Commercial Auckland Survey 2/2013, Cumulative Audience (000s), 40-64, Mon-Sun, 12mn-12mn
TNS New Zealand Commercial Auckland Survey 2/2013, Cumulative Audience (000s), 40-64, Mon-Fri, 3pm-6pm
### TNS New Zealand Commercial National Survey 2/2013, Station Share (%) Females 35-59, Mon-Sun, 12mn-12mn
**** TNS New Zealand Commercial Wellington Survey 2/2013, Station Share (%) All 10+, Mon-Sun, 12mn-12mn
TNS New Zealand Commercial Wellington Survey 2/2013, Station Share (%) All 10+, Mon-Fri, 6am-9am
#### TNS New Zealand Commercial Christchurch Survey 2/2013, Cumulative Audience (000s), All 10+ Mon-Sun, 12mn-12mn
^^^^ TNS New Zealand Commercial Christchurch Survey 2/2013, Station Share (%) All 10+, Mon-Fri, 6am-9am
TNS New Zealand Commercial National Survey 2/2013, Station Share (%) 40-59 Males, Mon-Sun, 12mn-12mn

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