2013 New Zealand International Business Awards winners announced
26 September 2013
Forging deep relationships with partners, spending time to understand its customers and a well-thought-out market entry
strategy are just some of the ingredients that have led to agri-tech company Tru-Test Group taking out this year’s
Supreme Award at the New Zealand International Business Awards. The accolade was closely fought, with judges awarding a
Special Commendation to Christchurch company ARANZ Geo - the first time in the history of the Awards such a gesture has
Tru-Test, who also took out the ‘ANZ Best Business Operating Internationally – Over $50million’ category, is a leading
manufacturer of livestock scales, electronic identification products and milk metering equipment. It has a global
network that spans the agricultural and security sectors in more than 100 countries. Over the past three years, the
company has released 20 new products specifically aimed at expanding its position in overseas markets.
Judges described Tru-Test as a leading example of New Zealand’s agritech industry that displays a high degree of
innovation and deep understanding of customers and channels, while ensuring its brand is represented and positioned
correctly across different countries. “Its broad and diverse geographic presence and strategic outlook, together with
its active and ongoing merger and acquisition activities, are equally valuable assets,” they said.
ARANZ Geo, developer of 3D geological modelling solutions for the mining, hydrogeology and geothermal industries, also
took home the award for the ‘ANZ Best Business Operating Internationally – Under $10million’ category. Two years on from
embarking on an aggressive three-year strategic plan, the company’s revenues, profitability and market share have grown
300% with further growth on target for year three. Its software licence numbers have tripled to 934, with user numbers
in the thousands.
Judges noted that innovation is at the heart of ARANZ Geo’s success, describing the application of its technology to
mining geology as revolutionary. “No other company is making similar software and after considerable scepticism ARANZ
has now sold to all major global miners…its discipline speaks of a much bigger company and its Fort Knox client list is
testament to that discipline. Its transformation has been nothing short of incredible”.
The Awards, run by New Zealand Trade and Enterprise (NZTE) and Strategic Partner ANZ, celebrate the passion, vision and
new approaches that New Zealand businesses are taking to achieve international success.
Other New Zealand businesses recognised for exemplifying that passion and vision include Gentrack, Buckley Systems, and
Auckland UniServices, with The New Zealand Merino Company and JUCY joint winners in their category.
New Zealand’s international business leaders were also acknowledged, with Brett Hewlett (Comvita) named ‘KPMG
Outstanding International Business Leader’. Judges admired Brett’s commitment to Comvita's founding values and to giving
back to other businesses.
John Brakenridge (The New Zealand Merino Company) was named ‘KPMG Leader: Outstanding Contribution to International
Business’, adding to the ‘Outstanding International Business Leader’ accolade he picked up in the 2010 New Zealand
International Business Awards. Judges commended John for being resolute in his vision to move New Zealand merino out of
the commodity basket and up the value chain.
NZTE Chief Executive Peter Chrisp said this year’s winners showcase the prized can-do attitude that enables the
internationalisation of business, and ultimately, the growth of New Zealand’s economy.
“Although Tru-test is already a leading manufacturer of livestock scales, electronic identification products and milk
metering equipment, the company is constantly striving for growth and innovation and continues to invest in the
development of new products. Constantly pushing the boundaries is an extremely valuable trait and it’s one Tru-Test and
many other winners tonight have demonstrated.
“Growing a business is also about identifying market opportunities and having the strategic nous to pursue those
opportunities, something ARANZ Geo has epitomised with its move into markets such as North and South America, South
Africa, Europe, and Australia.”
David Green, Managing Director Institutional at ANZ New Zealand, said: "As the Strategic Partner for the New Zealand
International Business Awards, ANZ is proud to recognise and celebrate our leading international businesses and the role
they play in building a successful export sector. Their success creates jobs and growth in the New Zealand economy and
delivers for their stakeholders.
"This year's winners are world-class businesses and business leaders that have generated innovative ideas, identified
market opportunities, through a commitment and skill that has carried them through to success on the global stage. In
doing so they embody the outstanding qualities needed to compete and win in offshore markets, and provide an example for
other businesses that aspire to international growth.”
Full profile information on each of the winners can be found at www.nzte.govt.nz/winners. Plus follow the winners on
Twitter: @NZTEnews, #NZIBA, Facebook: facebook.com/NZtradeandenterprise; and check out photos from the Awards ceremony
2013 New Zealand International Business AwardS Winners
JUDGES’ SUPREME AWARD FOR INTERNATIONAL BUSINESS
ARANZ Geo Ltd
ANZ GENERAL CATEGORY WINNERS
ANZ Best Business Operating Internationally
Under $10million: ARANZ Geo Ltd
Over $50million: Tru-Test Group
SPECIAL CATEGORY WINNERS
Callaghan Innovation International Success through the Application of Innovation
Buckley Systems Ltd
James & Wells Best Commercialisation of Intellectual Property in International Business
Auckland UniServices Ltd
AUT Business School Most Innovative Business Model in International Business
Joint winner: JUCY and The New Zealand Merino Company
Best Use of Design in International Business
3i Innovation Ltd
KPMG LEADERSHIP CATEGORY WINNERS
KPMG Outstanding International Business Leader
Brett Hewlett, CEO, Comvita
KPMG Leader: Outstanding Contribution to International Business
John Brakenridge, CEO, The New Zealand Merino Company Limited