TOP 10 Holiday Parks launches Top Motel product

Media Release from TOP 10 Holiday Parks
September 24 2013

TOP 10 Holiday Parks launches Qualmark-standard Top Motel product

For those who like the idea of holidaying in wide-open spaces but camping isn’t their  style, New Zealand’s premier holiday park group TOP 10 Holiday Parks has launched its new Top Motels product.

Of the 49 TOP 10 Holiday Parks throughout New Zealand, 42 of them now have top-quality motel accommodation, offering an alternative to camping and powered sites and appealing to a wider audience and target market.

New Zealand’s accommodation and activities assessment body Qualmark recently assessed and rated all Top Motel properties, with the majority receiving a 4-star rating.

TOP 10 Holiday Parks CEO David Ovendale said recent research showed a lack of awareness of the parks’ motel accommodation, with the majority of people associating the iconic Kiwi institution with tents, motorhome and caravan sites. 

“We’ve launched the Top Motels product and achieved Qualmark accreditation for all our motels to encourage a broader range of clientele to enjoy an amazing holiday park experience,” he said.

“Many who would enthusiastically embrace a traditional Kiwi holiday staying in a park-like setting, but don’t own a tent or motorhome, have perhaps discounted TOP 10 as they may not be aware we offer high-quality, very comfortable motel accommodation.

“Holiday parks have always been, and will continue to be intrinsically-linked to long-term family memories and deep family bonding for generations of Kiwis and now with our motels we’re able to offer fantastic new options to families and indeed other market segments, appealing to a new customer base.”
Top Motels means guests can experience all the benefits of a park environment including “contained freedom” for the kids (translating to full relaxation for Mum and Dad) and access to a broad range of amenities, not available with most motel accommodation elsewhere.

Amenities differ between parks but many include a swimming pool, hot tub, jumping pillow, bikes for hire, games room and basketball or tennis court, and kids’ activities in the school holidays.  

All the parks have a Qualmark Enviro rating of bronze or greater and provide a unique environment with opportunities to meet others.

“When did you last enjoy the convivial experience of having a beer or glass of wine with your neighbour in the next room in either a hotel or motel?” said Mr Ovendale.

“This sort of camaraderie is common in a holiday park environment and a connection our society doesn’t generally get enough of these days.”

Mr Ovendale said he wanted to emphasise that Kiwis and visitors could now enjoy a TOP 10 holiday year-round, not just in the warmer summer months.

“Families that want to get away and relax year-round can now visit somewhere like Queenstown in spring or even the middle of winter, relax in a motel unit, watching it snow outside, all from an idyllic, warm setting. It’s the perfect break!
”The kids can run about outside as much as they choose in a relaxing, safe environment, meeting other children, all with the added bonus of having self-contained facilities.

“Holiday Parks have always been seen as an iconic Kiwi summer activity and they’ll remain so for years to come. The new motel product simply enhances what’s already a popular Kiwi pastime.”
Further information on all TOP 10 properties is available at www.topmotels.co.nz

ENDS

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