Digital Universe launch in New Zealand

Friday, 20 September 2013, 5:10 pm
Press Release: Roy Morgan Research

Digital Universe launch in New Zealand

• September 20 2013

• Finding No. 5195

• Topic: Press Release

This morning, Roy Morgan Research’s Howard Seccombe launched the latest edition of The Digital Universe, New Zealand’s most comprehensive digital media and behavioural research report, featuring data gathered between January 2008 and June 2013, from an average 12,000 interviews annually.

Providing a 360-degree view of the current digital landscape in New Zealand, the report explores how new media is affecting New Zealanders’ daily lives: their shopping habits and socialisation, media consumption and attitudes.

The report also contains a fascinating, in-depth comparison of New Zealand and Australia’s technology adoption and use.

Significant findings include:

• New Zealanders spent over $5.4 billion online in the last financial year

• 31.4% of Kiwis paid for online purchases using a credit card

• Growth in tablet ownership among Kiwis has skyrocketed 557% since 2009

• Desktop computer ownership has dropped dramatically in New Zealand since 2009

• New Zealanders are less concerned about the privacy implications of new technology than Australians

• 53.1% of New Zealanders use their mobile phone more than their home phone

• Kiwis lag behind Australians in smartphone ownership

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Digital technologies have transformed the way we all relate to each other, shop, play, work and more. The rise of the connected consumer, especially, has had a profound impact on businesses throughout New Zealand.

“Our extensive research— based on the experiences of over 12,000 New Zealanders annually — casts a critical spotlight on today’s ever-changing Digital Universe, and is a vital tool for businesses wishing to adapt to the challenges and opportunities presented by emerging technologies.”

Visit our online store to find out more about the latest Digital Universe report for New Zealand.

ENDS

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Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

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• Website - www.roymorgan.com