FOR IMMEDIATE RELEASE September 06, 2013
Helio Design Announces Restructuring of Business Operations
Leading provider of graphic design and print production service in Auckland announces company re-launch as an e-design
and print management operation
Auckland, NZ—September 06, 2013—After 25 years as the premier provider of graphic design and printing production services in Auckland, Helio Design is
pleased to announce it is restructuring and moving from a commercial business location, to an e-design and print
management operation. At the helm of Helio Design will remain the company’s owners and founders, David and Cheryl Vale.
As part of the restructuring, the Vales will continue as fulltime directors, and work will be undertaken by a team of
talented and experienced designers, who will operate as independent contractors. David will remain as the primary point
of contact for both new and current customers, and he will continue to meet with local clients in the Auckland area.
The Vales opted to re-launch Helio Design as an e-design firm in order to bring their customers the most competitive
possible pricing, and to keep ahead of the changing trends in the graphic design and printing industries. With the
change in the operational strategy, the company will be able to reduce their hourly rates charged to clients, while
continuing to bring the utmost level of experience, expertise and professionalism to each project.
Helio Design will continue to offer a diverse array of services and quality unmatched by any other competitor in New
Zeland, including printed products, logo designs, signage and billboards.
“We’re extremely excited to be able to launch our company under this new structure,” said David Vale. “We’re going to
have more opportunity for flexibility both in the services we provide and the prices we can offer our customers. We’re
on the cutting edge of our industry, and we continue to remain at the forefront of the changing dynamics, which is the
catalyst for this move.”
The primary office of Helio Design is now located in a home-based office and studio, and team members work via a
cloud-based server and VoIP telephone communications system, so they can continue to provide seamless, scalable graphic
design and production services.
The owners of Helio Design remain dedicated to bringing an innovative, hands-on approach to each project they undertake,
and all work is completed with regard to a transparent, fixed pricing system and agreed-upon milestones.
“We really feel like our move to an e-design service will allow us to provide an even more exceptional level of service
to our clients,” said Vale. “We can create specific, customised solutions and personalised attention that’s competitive
with individual designers, while we simultaneously tap into our pool of resources to provide work and pricing that’s
on-par with much larger design firms.”
ends