Wireless Nation pushes SOHO VoIP adoption with new service package
Press release, 5 September 2013, Wireless Nation, Auckland, New Zealand: Internet Service Provider Wireless Nation has
launched Smart SOHO, a new Voice over IP (VoIP) phone service and unlimited broadband bundle for small business
customers. The package is designed to encourage SME adoption of a unified communications strategy with the benefits of
VoIP technology.
Over 450,000 businesses fall into the ‘Small Office Home Office’ category, defined as less than 10 employees – and they
make up 25% of the total New Zealand business market. Wireless Nation’s Smart SOHO package (priced at $99+GST/month for
ADSL2+, $119+GST/month for VDSL2 and $169+GST/month for UFB fibre), is ideally suited to businesses of this size. A
typical 4-5 person business might pay as much as $250 per month for comparable packages with other service providers.
“We see the Smart SOHO package launch as an opportunity to help customers realise the advantages of VoIP – not only in
terms of cost-savings (no more toll calls), but also call quality and added value services,” said Tom Linn, Technical
Director of Wireless Nation.
“When you talk about VoIP technology, most people think of Skype and many recount dubious experiences with audio quality
when voice and data traffic compete for the same bandwidth. Because Wireless Nation’s VoIP calls go through a dedicated
bandwidth pipe within our core network to a cloud Internet Protocol PABX, voice calls are prioritised over other data,
so voice quality doesn’t suffer with an increase in network congestion,” continued Tom. “We believe that the technology
has matured to deliver the reliability required by business users, and they simply don’t need to fork out for
traditional landlines and a dedicated PABX anymore.”
Enterprise level companies have been adopting and enjoying unified communications in contact centres for years:
integrating phone calls, faxes, voice mail, e-mail, instant messaging and web conferences into one managed system. But
adoption by SMEs is lagging; a recent US survey on Unified Communications and Collaboration by IDG Enterprise found that
the size of a firm is a major influence on how the technologies are deployed – the larger the company, the more likely
it is to be using unified communications.
Wireless Nation’s Smart SOHO bundle includes unlimited data usage, as well as a wireless router, 2 VoIP lines, a VoIP
adapter, and a static IP address. VoIP provides free access to features such as caller ID, call forwarding, call
recording and voicemail (with voicemail-to-email forwarding).
Deon Hendrikz runs an Auckland-based graphic design studio Dh Designz, which recently signed up with Wireless Nation’s
Smart SOHO (ADSL) service. “All of our design applications are online and we are constantly uploading and downloading
large image files, plus we run an e-commerce website, so we go through a lot of data and need a fast and reliable
connection. Wireless Nation’s uncapped data allowance gave us peace of mind – we don’t worry about monitoring usage
anymore,” said Deon. “We were also keen to give Voice over IP a try, as it allowed us to easily manage calls, take
advantage of add-on services and avoid long distance charges. For Dh Designz it’s meant better service and a consistent
price, which is pretty important in a business our size.”
About Wireless Nation
Established in 2005, Wireless Nation is a telecommunications service provider offering broadband internet services to
every New Zealander. The company provides a variety of connectivity options including Kordia’s extend wireless network,
ADSL, VDSL or satellite, as well as in-building and “hotspot” systems. http://www.wirelessnation.co.nz
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