Accuro Health Continues to Grow Against Downward Trend
August 13, 2013
Accuro Health Insurance has achieved a further significant milestone.
For the 11th quarter in a row to June, 2013, Accuro has increased its membership at a time when the Health Funds
Association is reporting a contracting market.
Since nearly three years ago, membership has increased by more than 20 percent which has delighted the CEO and staff.
The increase is significant alongside a drop of 11,000 members from other providers in the last six months as reported
by the Health Funds Association.
CEO of Accuro Health Insurance, Bruce Morrison, is pleased with his company’s result and says it has positioned itself
strongly in the marketplace in offering top quality products at the lowest possible premium, a claim verified by
Consumer NZ and independent research houses for the last three years.
He says membership figures show that more people are concerned at the pressure placed on DHBs to provide essential
medical and surgical services in an acceptable timeframe and the needs of patients to supplement hospital care with
Sales and Marketing Manager, Kelleigh Aston, who has led the strategy for increased awareness, says more people are
realising that health insurance is an important component in the insurance portfolio.
“Traditionally people have insured everything but themselves however when unexpected ill health prevents them from
working, they are often unable to meet their financial commitments,” she says.
“With health insurance they receive surgery or medical treatment when they want it and are back to work much earlier.”
The breakdown of figures show a substantial increase in membership in the 30 to 45 age group which indicates that
parents see the importance of insuring themselves and their family.
“We’ve been concentrating attention on the influence mothers play in decisions relating to family health and
protection,” Bruce Morrison says.
The figures also show that fewer than expected retired people have cancelled their policies as they realise that health
insurance plays a significant part in retaining their independence and quality of life.
“While we’re heartened by the ongoing trend, we’re still concerned that now less than 30 percent of the New Zealand
population has health insurance. Our challenge is to reinforce the value health insurance can bring to the country as a
whole as it re-balances the unsustainable future requirements of the public system,” Bruce Morrison says.