Wellington’s Checkout Operators One Step Closer to Checker of the Year
Last night, Wellington’s Foodstuffs checkout operators tested their skills against each other onstage at the
Grease-themed Checker of the Year competition at the St James Theatre with the hope of taking out the lower North Island
title of Customer Service Superstar.
The top three checkers were Sila Sanele from Pakn’Save Kilbirnie, Sonita Azizi from Island Bay New World and Celine
Dolden from Karori New World. Judges recognised their ability to scan quickly and efficiently, while also staying
friendly and composed.
80 New World and Pakn’Save checkers were judged by a team of eight senior Foodstuffs staff on their speed, presentation,
customer service and accuracy as they scanned 30 items as fast as possible. Meanwhile, the competitors’ co-workers
dressed in costumes ranging from T-birds to Pink Ladies supported them with banners, chants and store mascots.
“The checker of the year competition has been going since the 1970s as a fun way to recognise and reward staff for great
customer service,” said event organiser Kristie McGregor.
“The stores really embrace the competitions as team events, and it’s fun to see a bit of spirited competition between
them. It’s always a fabulous night for the supporters as everyone dresses up, and tough competition for the checkers.”
The night was complete with a dance troupe performing a jive as store teams arrived, while a ‘grab a bag’ competition
before the prize giving gave supporters a chance to win gift baskets generously sponsored by Foodstuffs suppliers.
Representatives from Foodstuffs’ national charity CanTeen were there to help hand out prizes and join in on the fun.
There are three other competitions held in Manawatu, Taranaki and Hawke’s Bay. The 10 finalists at each of the lower
North Island competitions receive $50 Foodstuffs gift cards, while the top three finalists at each event receive a $200
travel voucher and go on to compete for the grand title of 2013 Customer Service Superstar at Foodstuffs’ Training
Awards in November.
“Checkout operators are their stores’ ambassadors, and their skills and customer service excellence adds the finishing
touch to what we hope is a rewarding shopping experience for all Foodstuffs’ customers” said Kristie McGregor.
ENDS