MEDIA RELEASE
FOR IMMEDIATE RELEASE
Tuesday 27 August, 2013
‘THE BLOCK NZ 2’ LAUNCH STRONGER THAN IN 2012
Series two of The Block NZ has launched to a bigger audience than the first series, which was TV3’s top-rating show for 2012.
The first episode of The Block NZ last night attracted an average audience of 412,400 viewers (5+), a 10% increase on the 374,600 the programme launched
with in 2012.
801,500 viewers tuned in during the one-hour launch episode, up from 732,200 in 2012 (5+ cume).
In the key commercial demographics, the launch episode won a 33.4% share of the 25-54 demographic, and was popular
family viewing with a 34.6% share in the Main Household Shoppers with Children demographic.
RATINGS INFORMATION
7.30PM-8.30PM MONDAY 26 AUGUST- TV3* AVERAGE AUDIENCE (TV3 SHARE)
Season 2, Ep 1
Aug 26Season 1, Ep 1
July 45+
412,400
(23.5% share)374,600
(21.6% share)25-54
257,400
(33.4%)221,100
(29.7%)Main Household Shopper with children aged 0-1486,800
(34.6%)71,000
(33.2 %)
Nielsen TAM Overnights, TV3*is the combination of TV3 and TV3plus1
The Block NZ was produced by Eyeworks Television for TV3. Foundation partners are Bunnings Warehouse, Kiwibank, Mazda and Wild Bean
Cafe.
- ends -
THE BLOCK NZ
Mondays, Tuesdays and Wednesdays at 7.30pm on TV3
Meet the teams at TV3.co.nz/theblock
Join the conversation at facebook.com/theblocknz