Get Closer to the Action - Canon Unveils the New EF-S 55-250mm f/4-5.6 IS STM Lens
Auckland, 22 August 2013 – Canon today unveils the latest addition to its leading EF lens range – the new EF-S 55-250mm f/4-5.6 IS STM. Designed to be compact, lightweight and versatile, the
EF-S 55-250mm f/4-5.6 IS STM provides an incredibly flexible 55–250mm focal range that’s the perfect companion for
photographers who want to get closer to their favourite subjects. The new model is the first EF-S telephoto zoom lens to
feature Canon’s advanced STM technology, alongside a 3.5-stop optical Image Stabilizer, providing outstanding stills and
movie quality throughout the entire zoom range.
“The compact EF-S 55-250mm f/4-5.6 IS STM is the ideal lens for photographers looking to extend the reach of their
current kit, offering versatility to shoot everything from beautiful portraits at 55mm, to distant wildlife at 250mm,”
says Robert de Jeu, Senior Product Manager – Technical Imaging Specialist, Consumer Imaging at Canon New Zealand. “When
capturing movies on compatible cameras, Canon’s STM technology comes into its own, enabling continuous subject tracking,
smooth focal transitions and near silent operation.”
Superior Image Quality, Near and Far
Canon’s advanced STM technology ensures the EF-S 55-250mm f/4-5.6 IS STM provides high-performance autofocus (AF) when
capturing stills, and smooth, near-silent AF in movies with compatible cameras. Offering fluid continuous focus tracking
when shooting movies of moving subjects, STM also provides clean and natural focus transitions when focus shifts from
one subject to another. Audio on movie footage can also be accurately captured, without the intrusion or distraction of
focusing noise from the lens, thanks to the near-silent STM mechanism.
World Class Optical Technologies and Professional Design
The EF-S 55-250mm f/4-5.6 IS STM incorporates a new design, featuring Canon’s industry-leading optical Image Stabilizer
technology. The 3.5-stop advantage over non-IS models helps protect against the effects of camera shake – which are more
exaggerated when shooting handheld with a telephoto zoom lens – making it easier for photographers to capture crisp and
striking images in all conditions.
The lens’ new optical design includes 15 elements arranged in 12 groups, with an improved focusing distance of just
0.85m throughout its zoom range. An Electro Magnetic Diaphragm (EMD) with a circular aperture gives photographers fine
control over aperture and smooth, blurred backgrounds, while an Ultra-low Dispersion (UD) lens tackles chromatic
aberration, ensuring images are as sharp and clear as they appear to the human eye. Canon’s optimised Super Spectra
Coating also minimises internal reflections, as well as ghosting and flare.
The redesigned lens now incorporates a non-rotating front element, ensuring a consistent effect when a filter is
attached to the front of the lens. Weighing just 375g, the EF-S 55-250mm f/4-5.6 IS STM is incredibly compact and
lightweight – making it easy to carry around while on holiday or at family events.
EF-S 55-250mm f/4-5.6 IS STM key features:
· Compact, lightweight telephoto zoom lens
· Image Stabilizer guards against blur from camera shake
· STM technology for smooth, quiet focusing
· Minimum focusing distance of 0.85m
· High quality UD (Ultra-low Dispersion) lens element
ENDS