Following news release is issued for Emirates Airline:
News Release, 15 August 2013
Emirates’ Stockholm Service to Provide Tourism Boost
With the launch of Emirates’ services to Stockholm only a few weeks away, Sweden is expected to receive an economic
boost thanks to the airline’s extensive global network.
“As well as attracting new trade and investment into Sweden, Emirates will play an important role in supporting the
country’s US$2.5 billion tourism industry, introducing new audiences to Stockholm and drawing in visitors from a host of
points across the globe, including China, Japan, Australasia, Korea and numerous points in the Middle East,” said Hubert
Frach, Emirates’ Divisional Senior Vice President, Commercial Operations West.
All four daily Emirates flights from New Zealand will provide direct connections at Dubai with the service to Stockholm
when the new route is inaugurated on September 4.
Sweden is the most visited country among the Nordic nations, with five million international travellers in 2011,
projected to grow to 5.4 million by 2016. The Travel and Tourism Competitive Index (TTCI) ranked Sweden as the world’s
fifth most attractive destination for travel and tourism industry development. This is primarily driven by Sweden’s
stable economic growth, rising government expenditure on infrastructure improvements and tourism promotional efforts.
From Sweden, the number of international travellers is projected to grow from 13.1 million to 18.6 million by 2016.
“We are delighted that Emirates will shortly operate a direct link between Stockholm and Dubai.. We hope that this will
enable more people to discover Sweden as an attractive tourist destination,” said Counsellor Lennart Nilsson of the
Embassy of Sweden.
Emirates will operate a Boeing 777-200LR between Dubai and Stockholm. The airline currently operates two Airbus A380
double-deckers and one Boeing 777-300ER daily from Auckland and a Boeing 777-300ER daily from Christchurch. From October
2, all three Auckland services will be operated by A380s.
ENDS