Website grabbing attention for its ‘killer deals'

Published: Wed 14 Aug 2013 03:25 PM
Media Release
Resveratrol enhanced wine isn’t the only radical new happening in New Zealand’s wine scene – the edgy new Murder a Drink website is literally grabbing attention for its ‘killer deals’ and provocative approach to online wine marketing.
In an increasingly crowded category, Murder a Drink ( is punching through boundaries with its gangster-themed site reminiscent of scenes from a Quentin Tarantino movie.
Thrust into cyberspace in May, the site is the bastard child of Thirst Amendment Ltd. A few months
back the company hauled creative agency Imagic into their Christchurch office and ordered the designers concoct a brand with attitude.
Sourcing local talent and using local vineyards, the identity of Murder a Drink took shape.
“They wanted a site with attitude, brains and brawn – not just another vanilla online wine store,” says Imagic director Paul Fairbairn.
“We gave them a unique platform to stand on and sell their product without customers yawning along the way.
“We believe the mix between gangster bully and the corporate supplier with two likeable rogues creates enough identity for Kiwi folk to strike a likeness without reading too much into the implied violence.”
Murder a Drink’s business manager Paul Burke says he’s had great feedback about the site.
“People tend to think we’ve used photography from overseas and are surprised to learn it was locally produced.
“We’ve had a few raised eyebrows about associating ‘murder’ with alcohol consumption, but so far everyone has associated it with the good old Kiwi expression. The website is also optimised for viewing on mobile devices, making it easily accessible.”
Boutique wine, craft beer, spirits and cider are available to purchase at competitive prices, with the added bonus of having it delivered to your door for just $6.95 – irrespective of quantity. The option to create your own mixed case of six (made up of any wine, beer or cider) is also another bonus.
If not delivered by courier to your doorstep within 48 hours, punters have the gangsters’ permission to “set your attack Chihuahuas on them”.

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