Joint Hong Kong campaign launched

11 July 2013

Air New Zealand, Cathay Pacific and Tourism New Zealand launch joint Hong Kong campaign

Air New Zealand has teamed up with code share partner Cathay Pacific and Tourism New Zealand to entice Hong Kong visitors to New Zealand shores.

The joint marketing campaign, which kicks off today, focuses on increasing awareness of New Zealand as a leisure destination and the experiences it offers.

Air New Zealand Regional General Manager Asia Sandeep Bahl says it makes sense to work together with Tourism New Zealand and Hong Kong based Cathay Pacific to capture the attention of potential Hong Kong visitors.

“This joint campaign seeks to tap into the buoyant Hong Kong market and take advantage of the opportunities available to attract more high value visitors to New Zealand.”

Air New Zealand has a code share relationship with Cathay Pacific between Auckland and Hong Kong and recently announced a ramping up of joint marketing activity with Tourism New Zealand to promote New Zealand as a destination in that market.

Tourism New Zealand’s General Manager of Asian Markets Tony Everitt says the campaign showcases New Zealand based tourism activities and experiences that are popular with Hong Kong travellers.

“Research shows that Hong Kong based travellers considering a New Zealand holiday are captivated by New Zealand’s scenic beauty, outdoor activities and world renowned food and wine offerings.”

Mr Bahl says, “The joint campaign highlights these aspects of the New Zealand experience as well as showcasing how easy it is to get to New Zealand.”

The campaign includes a special fare offer for travel to New Zealand between August and November.

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