FOR IMMEDIATE RELEASE
Icebreaker Appoints Rob Fyfe as New Executive Chairman
Wellington, New Zealand (July, 2013) – Rob Fyfe has stepped up his involvement in Icebreaker to become the Executive
Chairman in September of this year.
Icebreaker founder and Chief Executive Officer Jeremy Moon says he is thrilled to have Rob Fyfe more involved in the
“The chairman's role is critical and works very closely with the CEO to steer the ship and set the priorities and
objectives of the business for the future. I can think of no one better than Rob to be able to do this, given his wealth
Rob's title will be Executive Chairman which means he will also have an active day-to-day role working in the business
on various strategic projects.”
Rob Fyfe says he feels privileged to be given the opportunity to be able to contribute to the next phase of the
“The story to date has been one of great vision, passion and belief in the merino story. But now, stimulated by success,
competitors are piling into the merino category and Icebreaker must adapt and accelerate their growth and expansion to
maintain their leadership position. I'm incredibly excited by the challenge in helping to get Icebreaker to the next
In the last year Icebreaker has re-invented itself as a multi-channel integrated business with company-branded retail
stores, wholesale customers and online shops.
Icebreaker is committed to a business model that doesn’t put profits ahead of the environment and is seeking to double
sales within the next 5 years through retail growth and global expansion.
Rob Fyfe will be replacing Noel Todd who is stepping down as Chairman of Icebreaker’s Board.
“Noel has been an amazing mentor and inspiration for me over the eighteen years as our chairman. He taught me the value
of integrity and reputation in business and how to think big picture and long term. After eighteen years he thinks it's
time to hand over the mantel,” says Jeremy.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments,
outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is
sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and
jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.