MEDIA RELEASE
JUNE 2013
Heyrex Revolutionises Round-the-clock Petcare
Changing the way dogs communicate with their owners
Ever wondered what man’s best friend gets up to when your back’s turned - scratching, barking or pining for your return?
Now, there’s a groundbreaking, clever new product available on the market that can tell you all this and more –
potentially benefiting the 700,000 dogs living in New Zealand!
Designed by Kiwis and made in New Zealand, Heyrex is a truly revolutionary health-monitoring tool that watches over your
dog 24/7 – teaching dog owners new tricks by helping address serious, life threatening problems that may otherwise go
unnoticed.
No matter what time of day it is, Heyrex observes a dog’s behaviour, so caring dog owners feel reassured about their
beloved hounds, around-the-clock. This innovative device can help identify many dog health conditions, including
degenerative joint disease, cardiac conditions and behavioural disorders.
A small monitor fits comfortably on the dog’s collar and wirelessly sends the dog’s daily behaviour back to the Heyrex
server. This information can then be accessed by the owner throughout the day, by logging on to the Heyrex website
using a smartphone or computer.
As well as helping dedicated dog owners, Heyrex also allows vets to remotely monitor their patient’s treatment and
behaviour within its home environment, from the confines of their clinic.
Nathan Lawrence, CEO at Heyrex says: “After seven years of product development - Heyrex’s original inventor, David
Gibson, sadly passed away in 2011 - we’re honoured to have finally been able to bring his vision to life.
“Unfortunately, in today’s fast paced world, a change in your dog’s behaviour can go unnoticed. That’s why we came up
with Heyrex – it will keep a watchful eye on your dog at those times of the day you can’t be by its side.”
“There has never been a product like this before, we’re confident Heyrex will revolutionise the relationship people have
with their dogs, helping to build a closer bond between them.
“Heyrex has the potential to identify numerous medical conditions that could otherwise go undetected – extending a dog’s
life and changing it for the better!”
Heyrex is a world-first that takes the worry away from pet ownership, offering loving dog owners the chance to monitor
the wellbeing of their pet, wherever they may be.
Heyrex is available to purchase fromwww.pet.co.nz. For more information and stockists, visitwww.heyrex.com.
0800 HEYREX
ENDS