MEDIA RELEASE
Issue date: 14 May, 2013
AD2ONE Reaches Uk Ex-pats Through Telegraph.co.uk
Further Strengthens Expanding New Zealand Portfolio
Digital sales house AD2ONE now offers an efficient way to reach British ex-pats, or anyone else interested in UK and
world affairs, through a partnership with the UK’s fastest-growing newspaper website – telegraph.co.uk.
The Daily Telegaph is one of Britain’s most established and respected newspapers. Its website attracts 600,000 unique
users in New Zealand.
AD2ONE’s New Zealand Country Manager Lisa Ison, describes the site as the best way of reaching British-born
professionals living in New Zealand together with others looking for a global perspective of sport, current affairs,
fashion and lifestyle.
“Many news sites rely on search traffic, with visitors bouncing off the site after one article. Yet the Daily Telegraph
has an average time per visit exceeding 13 minutes,” commented Lisa Ison. “It shows how connected this audience is to
the title and provides a greater opportunity for advertisers to reinforce their message across each session.”
The site features extensive content, including news, finance, lifestyle, culture, fashion, sport, motoring, technology
and travel. Placement opportunities extend to performance and behavioural based criteria and mobile location, with video
placements possible across the site on Telegraph TV. There are also opportunities to sponsor Daily Telegraph apps, or
develop bespoke, brand-led executions powered by the Daily Telegraph.
Today’s announcement further strengthens AD2ONE’s New Zealand’s expanding portfolio which only last week added leading
games site Miniclip to its premium advertising network. In New Zealand Miniclip attracts 210,000 unique users each
month, with more than 2.8 million impressions and over 200,000 video plays and is a powerful advertising platform for
engaging with youth audiences.
ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s
leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to
marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The Australian
operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London,
Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include LinkedIn, CNN, Reuters, Miniclip, PlayStation,
Skyscanner and Ticketmaster.
ENDS