Pure SEO – ‘Need to Know’ Workshop

Pure SEO – ‘Need to Know’ Workshop

Search engine optimisation (SEO), a long-time fixture in the daily operations of CIOs and IT managers, has finally broken through to New Zealand CEOs, who are embracing the business practice as the way forward for online promotion.

At the front of the SEO drive is Richard Conway, founder and manager of Pure SEO, the firm established by the web optimization specialist in 2009 after he emigrated with his wife from the United Kingdom.

The recent trend in uptake among CEOs, has not escaped Richard’s attention. “There is always an initial wave of early adopters - CIOs, CMOs, marketing and IT managers along with the people who live and breathe technology.

“What is happening now is that the benefits of search engine optimisation and being a Google top-ranked website have become apparent to CEOs and business owners who are looking for a greater return on their investment in online marketing.”

Growth in online marketing is predicted to continue, with data from the Interactive Advertising Bureau of New Zealand (IABNZ) showing that interactive advertising spending totalled $94.02 million in Q3 2012, an increase of 3% from Q2 2012 and a 5% increase year-on-year. Roy Morgan research shows that in the 12 months to October 2012, $5.6 billion was spent on online shopping and 68% of smartphone owners accessed the internet via mobile phone.

Explaining the ins and outs of SEO to those that aren’t familiar isn’t straightforward, but Richard is leading the way by presenting an SEO workshop for the Marketing Association (Thursday 30 May).

The half-day course will include an introduction to SEO, link building and webmaster tools. With a practical session, Richard will explain the influence of keywords on search engine results and how stepping into the mind of a customer will reveal the best keywords for improved SEO - useful to marketing professionals and business owners/managers looking to make an impression online. Attendees should expect to complete the course with knowledge of some of the jargon and software used by SEO professionals and a clear idea of “black hat” techniques to avoid.

The Pure SEO ‘SEO - Need to know’ workshop will be run through the Marketing Association. Further information is available at http://www.marketing.org.nz/Category?Action=View&Category_id=2618

ENDS

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