A New Kind of Line Launches Samsung Galaxy S4 Phone
Auckland, New Zealand, April 19 — Samsung’s hotly-anticipated new smartphone – the Galaxy S4 – is not for sale for another eight days (27 April) but
more than 2000 New Zealanders have already joined a queue to become some of the first in the world to own one.
But unlike most queues, this one doesn’t involve any standing around – you can get to the front from the comfort of your
own home.
People join the line through their social networks on either Twitter of Facebook. Progress towards the front of the line
is made when people in your network interact with shared content from the competition website. The more likes and
comments you get, the more you move.
It’s both a practical and creative way for the global technology brand to use technology itself to launch its latest
piece of technology.
While you manage your place in the line online, there’s also a tangible, real time presence on display in Aotea Square.
A 50 x 3.2 metre LED billboard broadcasts to passers-by what’s happening in the virtual line and spectators can view
progress of participants as they work their way towards the front.
‘The Galaxy S4 is stacked full of new technology so it’s only right we launch it with something new and innovative and
that’s exactly what the online line is. It’s a fun campaign and the integration between social media and its real-time
representation on a big screen has never been done before in New Zealand,” says Samsung New Zealand marketing director
Mike Cornwall.
The first three people in the line win a Galaxy S4 and VIP weekend in Auckland. Altogether 623 people in line will win a
prize – ranging from $50, $250 and $500 vouchers. The line closes at midday on Friday 26 April.
Unveiled on March 15 at the Samsung Unpacked event in New York, the Samsung GALAXY S4 is set to redefine the smartphone
experience. The device features the world’s first Full HD Super AMOLED display and 5-inch large screen for stunning
viewing quality and a host of new applications including S-Translator, Smart Scroll and Smart Pause.
The Samsung Galaxy S4 is also equipped with a 13 megapixel rear camera and Dual Shot for simultaneous use of both front
and rear cameras. It includes 12 different shooting modes for capturing the perfect shot.
*NOTE: The first three in the virtual line win a Samsung Galaxy S4 experience including:
· flights to and from Auckland and a limo ride to Aotea Square;
· personal delivery of the phone and S View Cover & car kit accessories
· accommodation in Auckland on the Friday and Saturday nights
· a SkyTower bungy jump, helicopter ride to and from Waiheke Island and lunch at Mudbrick Vineyard & restaurant.
ENDS