Direct flights will bring growth in tourism
Canterbury’s ability to tap into the booming Western Australia market will be significantly boosted by the introduction
of direct flights between Christchurch and Perth, says the region’s tourism boss.
Christchurch & Canterbury Tourism chief executive Tim Hunter is thrilled by this evening’s announcement that Air New Zealand in
partnership with Virgin Australia will introduce a twice weekly direct service between Perth and Christchurch in
December.
Initially the direct flights, operated by Air New Zealand, will be offered for a 21-week period but if they prove
popular they could become a permanent year-round feature.
Mr Hunter is excited about the growth opportunities the direct flights will bring.
“This represents a hugely significant opportunity for new growth in both business and leisure visitor numbers from the
booming Western Australia market,” he says.
“Western Australia’s gross state product per capita is the highest in Australia and it has the nation’s highest rate of
short-term overseas holidaymakers. We already know New Zealand’s South Island is an enticing destination for Western
Australians and we are confident direct flight access will stimulate a significant new wave of holiday demand.”
Mr Hunter says CCT will be working closely with Air New Zealand, Christchurch Airport and Tourism New Zealand on
promoting Canterbury and South Island holiday packages to the Western Australian market.
“With an easy flight time of only six and a half hours, Christchurch will open up a whole world of vacation
possibilities for West Australian visitors and we can’t wait to start promoting our region to them.”
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