Carryover data – 2degrees carries on ‘Fight for Fairness’
In another New Zealand mobile first, 2degrees today launched Carryover Data which allows Carryover Plan customers to
carry over their unused data every month for up to a year.
The company also airs its new campaign dubbed ‘Fight for Fair’ tonight to reiterate its commitment to bringing value to
kiwi mobile users. You can view a preview of the television commercial by visiting http://www.youtube.com/watch?v=DULEQH92aIk.
Chief Marketing Officer Malcolm Phillipps says today marks another major milestone in the company’s mission to ensure
fairness for all mobile consumers.
“2degrees has always brought real value to New Zealanders through smart innovations like Carryover Minutes, Shared Data
and long life Mobile Broadband that mean customers can use their mobile even more. And today we’re delivering another
New Zealand first with Carryover Data.
Kiwis are using more data than ever before – in the last year alone, data usage on our network has almost tripled. We
also know that our customers need different amounts of data at different times – some months they use more than others.
We have always focused on value because technology is no good unless you can afford to use it. Our Carryover data plans
mean customers get exactly what they pay for,” he says.
From today, all Carryover Plans™ will include Carryover Data™ alongside Carryover Minutes™ and All You Need Texts on
both consumer and Business Plans.
Mr Phillipps says today’s launch of its ‘Fight for Fair’ campaign is bittersweet.
“Eric Hertz really cared about providing value to our customers and this was one of the last projects he worked on with
us. This kind of innovation captures everything Eric stood for and a fitting reflection of his legacy.”