Campaign for Wool -- Wool House in Design Spotlight

Published: Wed 3 Apr 2013 02:32 PM
Campaign for Wool -- Wool House in Design Spotlight
International enthusiasm and accolades endorsed wool in London recently at a Campaign for Wool showcase, Wool House.
Over 15,000 people visted Wool House, a two-week event hosted in Somerset House Wool House presented wool as a modern, versatile, lifestyle fibre. It featured a showcase of interiors, fashion and the world of artisan and craft making, along with a hi-tech educational suite.
Wool House invited leading interior designers to offer their vision and seven individual rooms to show how the design community uses wool extensively within their work. Exclusive room sets from designers Donna Wilson, Ashley Hicks, Josephine Ryan, Anne Kyyro Quinn, Mary Fox Linton of Fox Linton Associates and Kit Kemp featured alongside a wool art installation commissioned by the Campaign from Dutch tapestry artist Claudy Jongstra.
New Zealand-based lighting design company Kate Ramsay showcased Kotuku, knitted lighting inspired by the white heron and WoJo, a wool and recycled coffee sack upholstery fabric created by New Zealand company, The Formary, also featured.
Exquisite Blankets, Inter-Weave fabrics and Briarpatch wool, all New Zealand companies, were displayed alongside their global counterparts.
UK-based Campaign for Wool NZ representative Amias Taylor, sees wool and Wool House as world-wide.
“Wool House is a truly excellent event for wool with stunning room designs from the individual designers incorporating wool from across the globe,” he says. “It’s a very different approach but works brilliantly and is really impressive in its scale, ambition and delivery. I am reminded wool has so much to offer the modern world.”
Campaign for Wool is a global effort to bring wool back to the forefront of the minds of designers, artisans and consumers. New Zealand joined the campaign in 2011 and has since hosted the Campaign’s patron, the Prince of Wales and supported the promotion of wool in New Zealand.
Craig Smith of H Dawson Sons & Co Wool NZ attended the closing event with the Prince.
“It was a real pleasure to have this opportunity to represent Campaign for Wool New Zealand,” Mr Smith says. “It was amazing to have all four funding nations in one line up which, to me, shows the campaign is really starting work and I hope shows our commitment to HRH for his continued support and promotion of CFW”.

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