iSentia – the new name in business intelligence
Sentia Media integrates seven brands into iSentia
The 26th of March marks the launch of iSentia, the organisation previously operating as Sentia Media, Asia-Pacific’s
leading business intelligence company - which includes Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m,
Mediapeople and Slice.
The evolution of the corporate brand to iSentia signifies the integration of the most successful media intelligence
brands across 15 countries into a single company.
iSentia CEO John Croll said: “iSentia has grown organically and through acquisitions across the Asia-Pacific over the
past five years. Until now we had seven service brands that are strong in their own area of expertise and territory,
which will now be consolidated into one brand to solidify our client offering.
“The move to one brand is client driven. Our time poor clients are under pressure to make more informed decisions. The
volume and speed of information they are trying to interpret is increasing exponentially, and becoming more complex. By
unifying our people, technology, content sources and brand, iSentia can offer clients a more coherent and integrated
value proposition that will lead to them making smarter and timelier decisions.
“We are embarking on a new three year strategic plan that will provide a new level of service excellence and clarity,”
Croll continued. “Unifying our brand and structure allows us to deliver on our core purpose, vision and strategic
priorities. “The evolution to iSentia enables the group to develop management structures that support a business that is
truly integrated across 21 offices from Auckland to Beijing.”
iSentia provides over 6,000 clients with media information and analysis 24/7/365. The company has more than 1,400
employees and filters information from over 10,000 print, radio and television media outlets and over 250 million online
conversations per month.
With a proud 32 year history, iSentia’s talented people, innovative search technology, comprehensive coverage and
research techniques will continue to discover and share valuable insights that drive smarter decisions.
For more information please visit www.isentia.com or click here for a video on the iSentia story.
ENDS