The Bear Essentials of Safety another global hit

Media release
1 March 2013

The Bear Essentials of Safety another global hit

More than 1 million people have already viewed Air New Zealand’s latest onboard safety video the Bear Essentials of Safety online.

The video, featuring internationally renowned adventurer Bear Grylls was released on Wednesday. It has already been viewed online by more than 1 million people on YouTube and has more than 390,000 hits on Chinese site Youku.com.

The Bear Essentials of Safety has also received extensive coverage from media around the world including the Daily Telegraph, Sydney Morning Herald, Huffington Post, CNN Travel, the Today Show and Sky News Australia.

Air New Zealand Head of Global Brand Development Jodi Williams says this money-can’t-buy publicity is fantastic, not only for Air New Zealand but for New Zealand.

“We are famous for going outside the square with our safety videos but by actually stepping out into the wild this time we are able to turn our safety video into an incredible showcase for our beautiful country.”

Air New Zealand is world renowned for its creative take on airline safety videos with hugely popular past hits including Hobbit-inspired ‘An Unexpected Briefing’, ‘Fit to Fly’ – featuring Richard Simmons and the body painted video ‘Nothing to Hide’ collectively viewed more than 23 million times online.

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