1 March 2013
Air New Zealand Link named Domestic Airline of the Year
Air New Zealand Link has been named Domestic Airline of the Year at the second annual Roy Morgan Customer Satisfaction
Awards.
The awards honour businesses that lead their industry in customer satisfaction and are determined through the Roy Morgan
Research Single Source survey of more than 12,000 New Zealand consumers annually.
Air New Zealand ranked highest in the survey every month in 2012 with Air New Zealand Link, which comprises Air Nelson,
Eagle Airways and Mount Cook Airline, coming out on top a total of seven times and Air New Zealand’s Domestic jet
services ranking number one for the other five months.
Air New Zealand Chief Operations Officer Bruce Parton says it is pleasing to see the airline’s commitment to the
domestic market recognised through the awards.
“We pride ourselves on our world-class customer service and our ability to get our customers to their destinations
safely and on time and continually look at ways to enhance the domestic customer experience.
“In the past 12 months alone we have reduced regional airfares by up to 20 percent and invested in seven new ATR72-600
aircraft which will add additional capacity and in turn more frequency for our customers,” says Parton.
Roy Morgan Research New Zealand General Manager Pip Elliott says “The New Zealand Tourism Industry is a tough place to
be, and customer satisfaction is a crucial measure for hotels and airlines looking for a point of difference from their
competitors.
“Now in only its second year, these Awards are already becoming recognised as currency in the travel and tourism
industry, being the most accurate and trusted indicators of customer satisfaction in New Zealand,” says Elliott.
Air New Zealand received the award at a presentation in Auckland last night.
About Roy Morgan Research:
Roy Morgan Research is the largest independent Australian and New Zealand research company, with offices also in the
United States, United Kingdom, and Indonesia. A full service research organisation specialising in omnibus and
syndicated data, Roy Morgan Research has more than 70 years’ experience in collecting objective, independent information
on consumers.
Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of
industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and
demographically representative sample of over 12,000 New Zealanders aged 14+.
ENDS