Media release; 28 February, 2013
New Store Rating App Puts Domino's Customers In Control
A new App allowing customers to rate their feedback in real time on Facebook has been announced today by Domino's Pizza,
in a move never before seen in New Zealand.
The popular New Zealand pizza makers have designed the new application to improve the overall service to consumers by
allowing customers to rate their end to end experience with the brand.
The order ratings will be displayed in real time on the Domino's Facebook page, allowing in excess of 200,000 fans to
view the score and customer comments for their local store, recently rated stores and also see the top five rated stores
in the country.
The Store Performance Live Ratings Facebook application puts customers in control with the ability to rate their order
experience on everything from the online ordering system used, to the presentation of the store, delivery driver,
product quality and service they received.
At the end of every order placed via any one of Domino's seven online ordering platforms, customers will be taken
through a real time review process. They will then able to rate their experiences on a scale of one to five, with five
being the best possible score.
Domino's New Zealand General Manager, Josh Kilimnik, says that the Store Ratings application demonstrates Domino's
commitment to transparency, accountability and continual improvement to the overall customer experience.
"We have taken big steps over the past five years in improving the service and operations of our stores, and this is the
next step for our stores to perform even better," he says.
"For the first time ever, our customers will be able to provide real time feedback by rating their experience with our
business, out of five, in the areas of ordering process, presentation and service pick-up, product quality, presentation
and service delivery," says Kilimnik.
The application will also allow customers the opportunity to rate each stores' delivery time, which means average
delivery times will be recorded for each location, he says.
Any Domino's store that receives a rating of less than three out of five will receive additional training to improve
their standards says Kilimnik.
"We believe this App will have a direct positive impact on improved customer service as we will be working closely with
stores to improve their product, service and quality by acting on the feedback from customers immediately," he says.
For more information about the new Domino's Store Performance Live Ratings Facebook application, please visit www.dominos.co.nz
-Ends-