Media release beauty – 1
February 20, 2013
Beautiful win for Pead PR
Rarely in the spotlight, PR agencies usually make things happen in the background. And they certainly aren’t used to
receiving accolades from the media.
So Pead PR finds itself in the rare position of being acknowledged for industry excellence by the beauty editors of
leading NZ magazine publisher Bauer Media Group.
In the NZ Best in Beauty 2013 Awards announced last night (Tues. Feb. 19), Pead PR beauty team account director Kristen Peoples took out the PR Personality of the Year Award.
The agency’s beauty team senior account executive Kate Berich won the editors’ votes for Rising Star of 2013. Both work on the L’Oréal NZ account.
To cap off a big night for Pead PR’s beauty client, L’Oréal communications manager Tanya Abbott won Brand Ambassador of the Year.
Deborah Pead says Pead PR has had superb support from L’Oréal.
“L’Oréal is a foundation client of ours – we have been working together for a decade now and L’Oréal has always given us
the scope to deliver great results.
“We are proud of our strong client-agency relationship with L’Oréal so it’s a cherry on the top to have the top beauty
editors acknowledge the good work we do for the world’s leading beauty brand.”
L’Oréal communications manager Tanya Abbott says it was a proud moment having the company’s PR team recognised.
“The mix simply doesn’t get any better than this and cements what we already knew – that we have the best PR agency in
town,” Ms Abbott says. “Pead PR’s beauty team works extremely hard across our wide portfolio of beauty brands and yet
they treat every editor like she is the only person in their day.
“And the fact that many of our own products also picked up a clutch of awards means I’m absolutely over the moon with
pride and delight.”
Bauer Media Group beauty director Trudi Brewer says the publisher instigated the awards last year to acknowledge the
work of its “hardworking brand partners”.
“The beauty industry is so dynamic, innovative and competitive because of the passionate people behind the brands and
the PR companies involved.
“So we get together to decide who offers the best service regarding PR, fastest turnaround on information and quotes for
stories, and who knows their brand portfolio the best. We also want to recognise their passion and professionalism.”
The NZ Best in Beauty Awards industry categories were voted on by the beauty editors of NEXT, Fashion Quarterly, The
Australian Women’s Weekly, Woman’s Day, Cleo and Good Health.
The NZ Best in Beauty Award finalists were voted by readers of NEXT, Fashion Quarterly, The Australian Women’s Weekly,
Woman’s Day, Cleo and Good Health.
Pead PR client Dry & Tea was also a winner taking out the Best Beauty Bar award.
Ends