FOR IMMEDIATE RELEASE
New Zealand Campaign Signs Two Year Contract with Global Campaign for Wool
Waikato, New Zealand - February 12, 2013 - The Campaign for Wool New Zealand has just signed a further two year contract with the global Campaign for Wool.
National Council of New Zealand Wool Interests, who manages the campaign, has endorsed the international plan focused on
the concentrated global populations in the Northern Hemisphere, principally in Europe, USA and Asia.
Chairman, Stephen Fookes said, "The patronage of HRH Prince of Wales and other members of the Royal family has provided
a huge boost to the aim of creating a wool renaissance globally. We are now starting to see real evidence of increased
demand at the consumer end, and this must eventually flow back to wool growers”.
While the base funding for the campaign is collected by wool brokers and wool merchants from growers sale lots, the wool
grower owned, Primary Wool Cooperative, has provided financial support to the Campaign for Wool for its administration, as part of its reinvestment policy for
industry good activities.
This has allowed the Campaign to structure its administrative and social media resources to capitalise on the success of
the global Campaign for Wool programme, as well as roll out some specific New Zealand initiatives.
New Zealand representative for the Campaign for Wool, Stephen Fookes, said “Without the generous donation from Primary
Wool Cooperative we would not have been able to capitalise on the expanding activities of the international programme.
Primary Wool Cooperative shareholders have been extremely generous in taking the initiative to provide this essential
administrative support”.
The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and wool lovers united
by patron His Royal Highness The Prince of Wales.The Campaign for Wool aims to educate about the incredible benefits and
versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local
farmers whose livelihoods depend on the wool industry around the world. To learn more about the campaign in New Zealand
visit www.campaignforwool.co.nz , supporting Brand Partners as well as the up to date Campaign Blog.
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