Media Release from Shotover Jet
February 5 2013
Shotover Jet says ‘welcome’ to visitors for Chinese New Year
Queenstown’s tourism leader Shotover Jet is going the extra mile to say ‘huān yíng’ (welcome) to Chinese visitors in the
resort town celebrating the Year of the Snake.
The iconic jet boat company is celebrating Chinese New Year, also known as the Spring Festival, with a new souvenir
T-shirt specially created for visitors. The T-shirt incorporates the snake in both the year and the ‘snaking ride’ of
Shotover Jet through the iconic Shotover River Canyons.
Chinese New Year celebrations start on the first day of the first Chinese month (Sunday Feb 10) and culminate with the
Festival of Lanterns, which is on the 15th day and is the most important festival for Chinese people.
Shotover Jet marketing manager Nigel Kerr said the production of the T-shirts and celebration of all things Chinese
reflected the growing importance of China to Queenstown over the past three or four years.
“We can’t really predict the numbers for this Chinese New Year, but we can say that we have seen consistent growth year
on year at this time of year over the past three or four years,” he said.
“We’re definitely seeing more ‘mono-destinational’ Chinese visitors which means they’re coming only to New Zealand
rather than going to Australia and New Zealand in one trip.
“As a direct result we’re definitely seeing a strong increase in numbers, because previously where they might have
travelled to Australia and only had time for a few days in the North Island, they’re now exploring the South Island too.
“Because the Chinese tend to be quite structured in their holidays, we’re seeing a large amount of them in a very short
timeframe, a serious influx of Chinese visitors to both Shotover Jet and its sister business Dart River Jet Safaris over
the next two weeks.”
The Shotover Jet base building is decorated with Chinese lanterns for the duration of the Spring Festival, and
Chinese-speaking staff are on hand to help groups.
About Ngāi Tahu Tourism
Ngāi Tahu Tourism is one of New Zealand’s premier tourism operators and the parent company of an extensive portfolio of
iconic eco-tourism and adventure experiences.
From high adrenalin thrills to remote and spectacular World Heritage locations each business offers a range of unique
experiences for travellers to and around New Zealand.
South Island operations include Shotover Jet, Dart River Jet Safaris and Hollyford Track Guided Walks in Queenstown, and
Franz Josef Glacier Guides and Glacier Hot Pools in Franz Josef.
North Island operations include Rainbow Springs Kiwi Wildlife Park and a significant investment in the Agrodome in
Rotorua and the Hukafalls Jet in Taupo.
Ngāi Tahu Tourism is part of the Ngāi Tahu Holdings Group which includes significant seafood and property businesses.