Yellow Announces Two New Executive Team Members
Yellow® has today announced two permanent executive appointments as it continues its three-year digital transformation
strategy.
Chief Executive Chris Armistead said he and the Board were delighted to welcome two highly experienced directors to its
Executive Leadership Team.
Philip Coop has been appointed to the new role of Director of Digital Innovation & Strategy and is tasked with carving out a long-term strategy for the company’s digital offering.
He joins Yellow® from Everything Everywhere (T-Mobile, Orange) in London, where he was senior digital consultant for the
company’s launch of its 4G LTE network. Philip worked across the full range of products and propositions to align
customer touch-points across the company’s digital estate. Philip joins Yellow® on 15 February, 2013
The second appointment is Evan Lawrey, to the role of Interactive Marketing Director, leading the company’s product,
marketing, strategy, communication, channel and research teams.
He joins Yellow® from New Zealand Lotteries Commission, where his most recent role was Chief Technology Officer. Evan's
previous roles at Lotteries include GM of Interactive and Head of Marketing, giving him specialist experience in
transforming customer interaction to technology.
Evan joins Yellow® on 21 January 2013 and is replacing Lara Bancroft, who is returning to the US.
ENDS