23nd November 2012
Subsidiary of Billion Dollar Forbes 500 Company Selects NZ Wendy Pye Group to Revolutionise Teaching English Globally
The billion dollar Forbes 500 company Korea Telecom, through their subsidiary KT-oic, have selected New Zealand's Wendy
Pye Group’s digital AWARD Learning English content to be included in their multi million dollar investment, SMARTree.
This program will revolutionise the way children learn to speak English as a second language.
It is the trend of most innovative telecom providers worldwide to add value to their business model.
The New Zealand based Wendy Pye Group is recognised as a world leader in quality early childhood learning. Over 20 years
the group has built a successful global export business teaching children to read through published and digital material
with authors like Joy Cowley and Margaret Mahy.
“The education market worldwide is a multi-million dollar business and teaching English as a second language,
particularly in early childhood, is a fast track growth business with limitless potential and a thirst for quality
content which we can provide,” said CEO of the Wendy Pye Group, Wendy Pye.
Up until now learning English, whether in early childhood or as an adult, has been the realm of printed material. With
the establishment of SMARTree it opens up a whole new world. The product is delivered on touch screens and works on the
principal of learning through interactive media, using computers and supporting this with print.
Leading the project for Korean Telecom‘s subsidiary KT-oic is Patrick Hwang and he is very clear why the Wendy Pye Group
is joining names like the BBC to make SMARTree come alive.
“The products from New Zealand are excellent and reflect a global perspective while much of the product from the US and
UK focuses more on their domestic needs,” he explained. “Wendy’s products are global in topics, methodology and digital
support.
“The Wendy Pye Group’s print and digital readers provide repetition in sentence patterns while still maintaining punch
lines and a sense of humor which is great for children”.
SMARTree is one of the most advanced forms of learning English for non-english speaking children and is attracting
interest from all over world.
“It will be huge judging by the requests we have had from many different countries and key organisations over the past
few months,” continued Wendy Pye.
There has been major interest in SMARTree from China and others interested include the Ministries of Education in
Thailand, Turkey and Vietnam