Kia Accelerates New Model Roll-outs
Kia is set to accelerate the pace of new model introductions by launching 51 all-new or updated models internationally
over the next five years.
The new model roll-out began this month with the New Zealand launch of the new Kia Sorento R, which comes with an
all-new chassis, suspension, revised styling and greater specification levels, yet with prices up to $500 lower than the
previous model.
At least five brand new Kia models are planned for 2013, along with refreshes to existing models, with several earmarked
for release in New Zealand.
Todd McDonald, General Manager of Kia Motors New Zealand, says the pace of new models coming in the next five years is
“breathtaking”.
He adds: “The health of any car company is often measured by its ability to create exciting new models that resonate
with buyers and Kia has been among the leaders in this respect over recent years, but the latest launch strategy takes
the company into a different league”.
“I am continually impressed at Kia’s capacity to re-invigorate so many models in its line-up in such a short time. It’s
a real tribute to the innovation, energy and the significant investment made by Kia into its R programmes and advanced manufacturing systems at its factories around the world.”
Mr McDonald says the past year has probably seemed slow by Kia’s standards, with only one new model launched in New
Zealand and a handful of others internationally and in its domestic market. But that was just the calm before the new
product storm.
Among new vehicles in the pipeline are an all-new mid-size sedan, new compact people mover, new crossover vehicle and
new three-door sports model. Kia is also looking to introduce its first all-electric car for export markets as part of
its environmental initiatives.
Kia is increasing its R budget in 2013 to US$2.52billion to support its new model programme, with the development of improved technologies and
greater efficiencies. At around 6% of sales revenue, Kia’s R spend ratio is among the highest of any car manufacturer in the world.
That investment is one of the keys to the strong growth achieved by Kia Motors in markets around the world, even during
tough economic times.
ends