Media release
8 November 2012
Watch the Cookie Time Fly on Air New Zealand! –
Iconic Kiwi brands join forces to fuel domestic travellers
Cookie Time Limited and Air New Zealand today announced a partnership deal with Cookie Time cookies becoming the new
sweet offering on all main trunk domestic flights.
Cookie Time Rookie Cookies, mini-sized and in Chocolate Chunk flavour, are currently being rolled out onboard, with an
expected 3 million cookies a year are expected to be delivered to travellers under the new deal.
In September, CTL launched a major refresh for the Cookie Time brand as it gears up for its 30th birthday next February.
The 25g rookie cookie is one of 20 cookies in the brand portfolio, all of which use premium natural ingredients.
Lincoln Booth, CTL general manager, says the Air New Zealand partnership brings together two iconic Kiwi brands.
“We’ve just had our biggest brand refresh in 20 years, bringing our beloved Cookie Muncher front and centre of new
packaging, point of sale, advertising and signs for more than 900 dairies throughout the country. So we’re delighted
with the opportunity to fly even higher with this partnership.”
In other news earlier this week, Cookie Time launched its 27th annual Christmas Cookies campaign, with a new mentoring
programme for the handpicked young entrepreneurs that form the Christmas Cookies selling team. There are 73 sellers
nationwide. Christmas Cookies are also available online at www.cookietime.co.nz
ends
ABOUT COOKIE TIME LIMITED
Founded in 1983, Cookie Time Limited is an entrepreneurial, innovation-led food company. Its business includes
franchised distribution and retail, licensing and manufacturing operations. Headquartered in New Zealand, the company is
actively focused on international licensing opportunities.
Committed to quality, operational excellence and ongoing growth, this successful iconic company has a substantial
portfolio which includes some of New Zealand’s most loved food brands, including 20 different types of Cookie Time
cookies. It also makes Bumper Bars and the world-first meal bar One Square Meal – recently patented as the first in a
whole new class of nutritionally balanced food and beverage.
In 2010, CTL opened its first full-scale retail space, the Cookie Time Cookie Bar in Queenstown. The company employs
more than 80 full time staff at its Christchurch head office, factory and food science laboratory. In addition, more
than 40 independent franchisees distribute Cookie Time Limited products throughout New Zealand.