MEDIA RELEASE
8 November 2012
Yealands Estate completes ‘three in a row’ for Best of Wine Tourism Award
For the third year running Yealands Estate has taken home the award for Sustainable Wine Tourism Practices at the
prestigious Great Wine Capitals Awards.
The Great Wine Capitals Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism throughout the
nine greatest wine regions in the world.
Yealands Estate founder, Peter Yealands, says the recognition reflects the passion the Yealands team has for sharing
their sustainability story.
“We are passionate about our sustainability practices and enjoy the opportunity to share what makes us different with
the visitors who come to our winery. At our cellar door we aim to create a unique experience, which showcases our
dedication to making quality wine in an innovative way.”
The panel of judges commended Yealands Estate for leading from the front and demonstrating their commitment to
sustainability, rather than just talking about it.
“Thinking outside the vineyard and more about the future, Yealands lead the way, from plastic wine bottles to making
their own charcoal from the canes in the vineyard. Wine is not just about grapes and Yealands proves once again that
while sustainability is an easy word to say, the proof is in the pudding,” says Judge Chris Fortune.
The Yealands Estate cellar door experience includes an educational sustainability winery tour. Visitors also have the
opportunity learn first-hand about the sustainable initiatives via a complimentary interactive self-guided vineyard
tour. A selection of picnic foods are available to match with Yealands Estate wines to complete the wine tasting
experience.
“We are continually working towards our goal to become a global leader in sustainable wine production. To receive this
sustainable wine tourism award three years in a row indicates that we’re on the right track,” says Peter Yealands.
The Great Wine Capitals is a Network of nine major global cities in both the northern and southern hemispheres, which
share a key economic and cultural asset; their internationally renowned wine regions.
ENDS