Media alert
30 October 2012
Colenso BBDO leading Australasian agency on DMAs shortlist
Six of the seven New Zealand nominations go to Colenso
Colenso BBDO is well positioned going into the prestigious Digital Media Awards (DMAs) with six nominations – the most
of any Australasian agency.
Colenso's six nominations, out of the seven awarded to New Zealand agencies, highlight the agency's strong digital
capabilities and internationally recognised creativity.
Colenso has two campaigns nominated for the best integrated campaign – The V Motion Project for Frucor Beverages and The Wine is Over for DB Breweries
The V Motion Project is also nominated the media innovation and the FMCG awards. Save Seven for The New Zealand Breast Cancer Foundation is nominated for the best use of social media award and the fundraising,
charities, appeals, non-profit organisations, public health & safety, public awareness category.
The agency's strong number of entries at the DMAs follows on from the recent success at the ECHO Awards in Las Vegas,
where the Doggelganger campaign for the Pedigree Adoption Drive received the Diamond Award, the show's highest honour. Colenso is also
currently ranked the number one direct agency in the world according to the 2012 Big Won Report.
The awards will be announced in Beijing on 8 November at the 2012 Digital Asia Festival. With more than 800 entries from
around Asia Pacific, the Digital Media Awards showcase and honour the best digital work in the region.
Ends