EAI Delivers Its 1000th Ferrari
If you think you are seeing more Ferraris on Australian and New Zealand roads, it’s true because European Automotive
Imports (EAI) is celebrating its seventh anniversary this month as the Australian and New Zealand Ferrari importer with
the delivery of its 1000th Ferrari, a Ferrari 458 Spider, into the local market.
“One thousand Ferraris is a lot of thoroughbred Italian supercars,” says Kevin Wall, General Manager of Ferrari in
Australia and New Zealand. “But to put into perspective what EAI has achieved in the past seven years, this year is also
the 60th anniversary of Ferrari entering the Australian car market and the total number of Ferraris here is now a little
over 2500, so in the last seven years EAI has nearly doubled the number of Ferraris on our roads!”
EAI took over the distribution of Ferrari in Australia and New Zealand seven years ago with a commitment to
significantly lift the level of customer service. It has delivered new multi-million dollar Ferrari dealerships in
Sydney, Melbourne, Brisbane and Perth, along a major upgrade of the Auckland dealer.
At the same time Ferrari has broadened its range and clearly made each of its models the market sector benchmark. The
Ferrari 599 GTB, for example, has during this period become the best-selling V12 Ferrari sold in Australia and New
Zealand, while the California, with 70 percent of its owners choosing a Ferrari for the first time, has brought more new
clients to the house of the Prancing Horse than any other model.
“Australia and New Zealand, as the 60th anniversary indicates, were amongst the very first markets outside Italy to
recognize the extraordinary abilities offered by Ferrari and to start importing its cars,” says Kevin Wall. “The
delivery of the 1000th Ferrari in seven years shows that this desire to own a Ferrari is stronger than ever and that EAI
is making it a reality for more lucky Australians and New Zealanders than ever before.”
EAI Media web site: Australia: http://media.ateco.com.au/
New Zealand: http://media.ateco.co.nz/
Release Number: Ferrari_693
Date of Issue: 25 October 2012. Time of Issue: 16:03:56
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ENDS